3 best ways to use promotional products

3 best ways to use promotional products


The1950s were a very important time for the growth of merchandise marketing. Another time that businesses heavily promoted goods were the 1970s. What about today? It seems that entrepreneurs have forgotten all about the benefits of advertising with promotional items. They’re too busy posting on their social media accounts. There’s no denying that sharing short updates with others is effective yet there are other means worth taking into consideration. Promotional products can make their way into people’s offices and homes, constantly reminding them that you exist. It’s the most simple type of marketing there is and the results are quite impressive. If you’ve never launched a merchandise marketing campaign, then you don’t know how to use promotional items. Fortunately, you’re here. These are the top 3 ways to use giveaway items.

1.     Include them on your trade show packing list

If you’re like every other company, then just like every other company you take part in trade shows. And who can blame you considering what benefits these kinds of events bring about? Besides the fact that you can communicate face-to-face with your audience, you have the opportunity to learn about what is happening in your industry. Basically, it’s a win-win situation. You can’t go empty-handed at trade show exhibitions. The things that you need to include on your packing list are business cards, name tags, office supplies, technology, and promotional items. When exhibiting at such an event, you should always hand out freebies like mugs, umbrellas, and notebooks. The good news is that you can shop corporate promotional products online. Just make sure that you prepare ahead of time.

2.     Give promotional products on social media  

Since you’re spending so much time on Facebook or Instagram, you might as well be productive. If you really want to gift clients and customers, you should make use of social media. Social media sites are visual platforms, which is the reason why they are the perfect environments for product placement. What companies do is organize contests in which followers get to win the big prize. It’s recommendable that you do the same thing. Will people want to do business with you afterward? Of course, they will. Once you’ve managed to grab the audience’s attention, you can make them do just about anything.

3.     Take advantage of company-sponsored events

If you’re running out of ideas, then you can try offering promotional merchandise at company-sponsored events. This is one of the best ways to bond with people and form long-lasting relationships. Attention needs to be paid to the fact that the goods aren’t only for the employees. They are for the rest of the attendees as well. Provide the people organising the event the things that they need, whether it’s t-shirts or food and drink items. How many freebies should you make available? As many as your budget will allow. The more, the better. It doesn’t matter if it’s a sales cruise or a picnic. Make sure that your promo items get to the attendees.