Category archive: Computers

The greatest benefits that come with article marketing

 

There are numerous marketing techniques and strategies that can help you promote your business, this is true, but one tool that has proven to be quite efficient during the past years is article marketing. It simply implies writing articles on various subjects and publishing them on certain article directories available on the internet, but recently this technique has reached a different level due to the TOCU technology that many people start to use. Here are the greatest advantages of using article advertising in your marketing campaign.

They offer valuable knowledge

One of the many benefits that come with this type of advertising is that the articles you write and publish online have a huge impact on readers, which can be either existing or potential customers of your company in the sense that the articles offer them valuable information regarding the services or products your company provides. They can help people solve various problems, learn more about certain products or even find answers to certain questions they have.

They help your company build credibility

Another great advantage of article marketing is that it helps people gain more confidence in your company. It is a good way to establish yourself as an expert in the domain, which makes people trust your services and products and choose you instead of other competitors in the industry. Keep in mind that the more information and knowledge you offer, the more credibility you gain.

They help you increase exposure

Experts in the marketing domain claim that it takes somewhere between 3 and 7 exposures in order to obtain brand recognition. This means that people have to see various things that are related to your business in order for you to be part of their conscious and to remember your company and a few examples of exposures are articles, the logo of the company, online ads and so on. Think about how many commercials of big companies from various industries you see on your way to work for instance. Article marketing should not be overlooked, but should be considered a priority in any marketing campaign instead.

They increase traffic on your company’s website

It is worth mentioning that each article you write and publish will contain a bio box or certain keywords that redirect the visitor to the website of your company, which is definitely good news, since the traffic on your site increases and chances for potential customers to want to resort to your products or services increase as well. In order to obtain the best results in this case though, it is a good idea to discuss with a SEO specialist and to request their help.

It is a cost-effective method

Contrary to what most people believe, article marketing is among those advertising techniques that do not need any money to be invested. There are numerous article directories where you can publish your articles for free, so do some research and look for the best directories.

Overall, these are some of the greatest benefits that come with article marketing you should definitely take into account.

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Mistakes to avoid when buying used Toughbooks

It might happen sometimes that your Toughbook to need to be replaced with another brand new one. However, it is commonly known that prices for these Toughbooks can get quite high and some people simply cannot afford buying a new one, in which case the best solution is to do some detailed online research and to look for stores that provide used Toughbooks, because this way you can save a great deal of money. Keep in mind that there are some important aspects to pay attention to when buying refurbished toughbooks, so here is a list of mistakes to avoid in such situations.

Going for the provider that offers the lowest price

One of the most common mistakes people usually make when it comes to buying used laptops or toughbooks is that they tend to resort to the first provider they find or to the one that offers products at the lowest price on the market. It is highly important to do detailed research before choosing a specific provider, especially if you are about to buy a refurbished device, because you have to ensure that device is still working properly and that there is no reason why that provider offers such a low price.

Purchasing a Toughbook that has a bios password

Another common mistake many people are prone to make when buying a used Toughbook is that they do not check its bios to see whether it has a password or not. It is not recommended to buy one that has a password set, because you might find out that some programs might not work properly, and sending the Toughbook to the manufacturer to have the password removed will cost you a fortune.

Spending too much money on unnecessary upgrades

Most beginner buyers believe that the refurbished Toughbook they are about to buy needs a bunch of upgrades in order to make it work faster and more efficiently, which is why most of them waste a great deal of money on various items such as rubber keyboards. Truth is you should think twice before buying any upgrades and you should consider the location where you are going to use the Toughbook. In case you want to use it on a boat for instance, a rubber keyboard might be the perfect upgrade, since this item is resistant to liquid ingress and can actually protect your device, but in case you are going to use the Toughbook inside a vehicle for instance, that upgrade is totally useless.

Choosing the wrong provider

As it was previously mentioned, many people tend to go to the first Toughbook provider they found on the internet because they want to buy the device as fast as possible and to continue their work without any more interruptions. However, it is better if you do some detailed research before selecting a specific provider if you really want to benefit from the best results. Make sure the provider is a professional and trust-worthy one and it has vast experience in the domain.

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Video advertising is the new hot trend

It is commonly known that the internet has brought some major changes to all industries and has taken the marketing domain to a totally different level. Nowadays, nearly all companies build their marketing campaign based mostly on the internet, because they focus a lot on websites and social networks. There are many advertising companies that offer high quality services and http://www.xi-digital.com is only one very good example. You should know that video advertising has become more and more popular recently, so here are the main benefits of including this in your marketing campaign.

Videos catch people’s attention faster

It is generally agreed that videos tend to catch people’s attention a lot faster compared to static images. Videos make people stop from whatever they were doing that moment and take a look at what runs on the screen, which means that there are high chances they become interested in whatever your company promotes. The video combines two of the human’s most important senses, the sight and the hearing, thus making easier for people to follow the information presented.

Videos can help your company increase sales

As it was previously mentioned, people’s interest for the products or services your company promotes the moment they see a video, which also means that it is possible for your sales to increase. Researchers claim that chances for someone to buy a product or service increase by up to 30% if that person sees a video presenting the product or the service first.

They are considered the new “long story short”

The main purpose of videos is to provide high volume of information about specific products or services in shorter amount of time without boring the audience. They can be called the “long story short” advertising tool, since you can use them to present more than 500 words of information in a video that lasts for no more than one minute. This is not only a great advantage for potential customers, since they do not have to waste too much time to learn about your products, but also for your company, since you can attract more customers by presenting information more effectively.

Videos can double as great educational and informative content

Video ads are perfect for offering people the necessary information they might be interested in when it comes to products and services your company provides, because they comprise elements that appeal to multiple senses. What is more, these videos can double as very good educational content, especially in the case of those how-to guides.

People talk about videos more

Video advertising is rapidly increasing in popularity and the reason is quite simple – it is both entertaining and informative. The moment people see a video that presents a certain product in a totally different way than what they expected, they are more prone to talk about it to their friends and relatives. This means that the marketing campaign is actually working that more and more people learn about your products.

As you can see, these are the main advantages of including video production in your marketing campaign.

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Why you should consider using bitcoins?

 

It is the era of rush and things are changing quite fast. Nowadays, there is a new form of currency that is becoming more and more popular and for this reason, the number of websites that provide bitcoins increases by the day. If you are interested in getting bitcoins online, you should opt for a trust-worthy and professional provider and one very good example is http://vvcbitcoin.com/. Here is a list of the main reasons why you should consider getting involved in this type of virtual currency.

It is a lot faster

It is commonly known that when paying a cheque from a specific bank into yours, the latter usually holds that money for a few days in order to make sure the funds are available. The same amount of time is necessary in the case of international wire transfers as well, since they can also make you wait for too long until the transaction is successful. However, this does not count for bitcoin transactions, because they are instantaneous, especially if they are “zero-confirmation” type of transactions. This means that the merchant accepts the transaction before the bitcoin blockchain confirms it.

It is cheaper

It is true that credit card transactions are instantaneous as well, but people actually pay for that privilege, since some merchants can charge fees for debit card transfers in order to fulfil them. On the other hand, bitcoin transfer fees are either extremely cheap or free.

Your payment information cannot be stolen

This is a very good reason why you should consider resorting to bitcoins. When they first appeared, credit cards were not supposed to be used on the internet and since you introduce secret information such as expiry date, credit card number of the CSV number on various websites on the internet, chances for someone to hack your card are quite high. Bitcoin transactions however, do not require you to provide any such secret information. They operate on two keys, one public, which can be seen by everyone and the other one private, which remains secret. When making a bitcoin transaction, you “sign” it by combining the two keys you have, the public and private ones, which proves that the money came from you. If you do not publish your secret key anywhere online, you can rest assured you are safe.

You can make it as private as you want

Some people might not want others to know what they spent money on, in which case bitcoins are the right choice for them, since this type of currency is quite private. It is worth mentioning that bitcoin is actually transparent in the sense that people can see how much a specific bitcoin address possess in transactions, where these transfers actually came from or where were they sent to. Nevertheless, no one actually knows who the possessor of that specific bitcoin address is, compared to traditional bank accounts.

As you can see, these are only a few reasons why you should consider start using bitcoin transactions right away.

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Things you should know about supply chain management in e-commerce

 

When creating an on-line business, there are many elements you should take into account. From the concept to the final product and additional services to the supply flow, all are elements of what your business plan should take into account. Specialized consultancy companies provide solutions for all matters might occur, including ecommerce supply chain solutions. Therefore, whether you have a retail type of on-line brand or you are a manufacturer, the matter of the supply chain management should certainly concern you.

The supply chain for e-tailers

On-line retail stores are certainly a successful business. In that case, the supply chain is a short one: you get the products form specialized suppliers, store them in a warehouse, then you trade them to the final consumer. In order to meet customer’s expectations, you should consider subcontracting the trading services to a specialized company. They often provide warehouse and order management services, return services, customer support and next day delivery services. If you are an international retailer, you should provide cross-border trading services at convenient prices, not to mention the order tracking services. In addition, a smart and user-friendly interface will assure you that clients always are aware of the products available, their quantities, colors and sizes. In order for you to provide such information, you should have a good management strategy for your supply chain. Furthermore, if you also have a physical store, a good solution would be the click and collect (C&C) strategy. According to it, customers can easily collect their on-line order from a physical store. Many big brands have such services and they are a success.

The supply chain for manufacturers

If you are a manufacturer, your supply chain is going to be a little more complex. Your raw materials are going to come from a larger number of suppliers and third-party suppliers. The final product is going to be a part of a bigger cycle. From your warehouse is going to be distributed to wholesalers, whom are going to sell them to the end customers. A good idea of business is to sell directly your own products to the final customers, in order to meet their needs of smaller prices and to create a more personal experience for them. By creating an on-line shop, you can create a stronger brand name and image, not to mention increasing the profit. Wholesalers always require smaller prices in order to have the possibility to add late charges. They also require you to deliver the products. Those two aspects are going to increase your expenses and diminish your profit. To save money, create an on-line store and find a good trading company, in order deliver your products to the final customers. Never forget about customer support services as well as order tracking services if you deliver cross-border.

Here are a few guidelines to follow when creating a supply chain management system. If you are not sure you are going to be able to create, develop and implement such a system by yourself, our advice is to hire specialists.

 

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Cloud backup for businesses: a solution that works

Storage and backup are two important aspects for entrepreneurs. Irrespective of the actual size of the company, storage is needed. To clarify matters a bit, when saying storage, you are not actually referring to a warehouse or other similar facilities. Storage, in the world of business, is a business term referring to documents. It is true that a physical archive is a simple method of depositing all types of documents. However, as it has been already proven, this is one solution that is quickly losing popularity. Technology is quickly gaining ground, as it offers entrepreneurs more advantages. Cloud backup and storage are such solutions that tend to be more and more appreciated by company representatives. To better understand the phenomenon, here are three benefits any company will gain as a result of implementing such solutions, giving up on the physical archive.

Discovering how spacious the office is

As your company grows, so does the number of documents. These have to be deposited somewhere. The more you develop as a business, the more you realize that you need a proper, more spacious office to deposit the paperwork, among other things. By saying yes to a cloud back-up, you won’t need that much space. Instead of searching the market for a larger office, you could be putting your energy into finding a document storage facility.

Secure your work

This must be the number one advantage defining cloud storage. When stocking your business on cloud, you are also securing much of work. When your documents are lying around, in total chaos, it is very simple for your competition to quickly get their hands on your development strategies, for instance. When you decide to use cloud, access to documents will be limited. This way, one those that have been given approval will be able to consult your company’s paperwork.

Always have a backup plan

The idea of having a backup plan is spread and everyone knows that this is actually the key to success. Unfortunately, no matter the quantity of knowledge gained throughout a lifetime, you can never predict the future, especially not in the world of business. This is why you need a back-up plan, especially now when changes in economy are not your only concern. In case of a flood, earthquake or fire, all your company’s information will be safely guarded in cloud. The company’s building may collapse, but its essence, its documents will not vanish into thin air. You will be able to retake your activity whenever you feel prepared.

 

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How to choose your SEO partner

 

The online market has been expanding considerably in the last few years, becoming more and more visible. There are so many reasons for which you, the client, should take the time to search the market attentively, whether you are interested in gathering information or buying products. For entrepreneurs, spreading the word about their work online might prove to be more challenging than they thought. However, help can be easily located, if you know where and how to look. Surely you have heard of SEO before. This is one domain that keeps online platforms high in terms of traffic. With an increasing level of popularity, SEO companies do come in a large number. To find that trustworthy SEO agency Leicester based, you could take into account the following suggestions.

Checking out reputation

The popularity of a brand is usually built from its reputation. As long as this is strong and positive clients will regard you with a greater trust. When you are searching for an online show store, you might be tempted to read a few things about its reputation. Why shouldn’t you do the same when it comes to searching for a SEO company? Try to find details regarding the agency’s reputation. Figure out whether or not the agency in question is indeed trustworthy. Keep in mind that this is one detail that is built in time, through hard work and dedication.

Focusing on services

A SEO agency is as professional as its services. This is one detail that needs to be taken under consideration. The more diverse a list of services is, the better it will be for you. In order to stay on top, you have to be creative. This is the number one rule of Google. Take a look through offers and see which company is ready to bring a rich variety of services. At the same time, figure out if these are of a high quality as well. The portfolio can help in this regard. Otherwise, it would be rather difficult to check quality.

Experience and passion

Everything about the online market is new and exciting. So, what you need to do is find that company that is passionate about its work, that can offer you the services and perspective you can actually benefit from. Passion is essential in any field, but in the online world especially. Only a passionate staff will always keep track of the changes that appear online. At the same time, try not to disregard experience. In order to accumulate more knowledge, you need a fundament and that comes in time after acquiring experience.

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Reasons why online file sharing is a great option

Sending and receiving files across business teams can be done using several methods, but the most popular option for business nowadays is cloud-based file sharing. If you are wondering why you should replace your traditional data sharing method, such as FTP, with online file sharing, then you should learn a thing or two on the topic. With today’s technology advancements, the needs and requirements of businesses has changed, and this is why new backup and file sharing methods have been introduced. All companies, regardless of size, have the possibility to work faster and easier with the help of proper online file sharing capabilities.

Ease of use

One of the greatest benefits of cloud-based file sharing is the ease of use. Other file sharing methods, such as FTP, involve a steep learning curve, making the process more difficult to understand. Many companies have faced the need of hiring someone to oversee the setup or to offer permanent maintenance, which is rather inconvenient. Nowadays, there are many cloud platforms offering advanced file sharing functionality, requiring no additional hardware implementation. You have the possibility of freeing up IT resources, and everything will be easier for you, as a user.

Size limitation

The biggest downside of using traditional fire sharing methods is size limitations. It can become inconvenient for your business to have a maximum file size, especially when the majority of high-res multimedia files can be larger than expected. With a cloud-based solution, you can accommodate any files, regardless of capacity. Once the file is shared, you can also opt to notify the recipient for a retrieval. With this great option, sharing files will be less complicated and more efficient, which can only be a plus for many businesses.

Accessibility

Accessing any file you might need whenever you need it is a crucial aspect for the productivity of your company. With the right cloud-based solution at your disposal, retrieving files from any type of device or browser is possible, because there is no demand for an additional software or hardware installation. Improved accessibility is a great advantage for many types of companies.

Security

Critical business files require an additional security measure, which FTP for example lacks. A reliable cloud service provider will ensure you of security standards that meet your requirements and needs. With proper encryption and strong password protection, you can feel safe knowing that all your information is protected. Your business can manage all its users effectively, without the need of involving an IT team. It is up to you to establish who can access each one of your business’ files. For security purposes, online file sharing is certainly the best solution you have.

If you desire to benefit from no size limitation, security and accessibility, online file sharing could be the best solution for you. However, with so many cloud backup and file sharing services out there, it is imperative to choose the best offer. Research the topic, and make sure you opt for the best alternative for you.

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A little help to design the perfect mobile app

Nowadays, the tools and technology people use in order to create mobile apps have become more user friendly and more easily accessible, which is definitely a great advantage for those who want to embark on designing their first app. Businesspersons from all possible industries and domains want apps that suit their needs and interests and for this reason, they are looking for professional and experienced mobile app developers. If you are a beginner in app development, here are the main things you have to take into account when starting such a project.

Understand your client’s needs

The first step you have to make is to have a meeting face-to-face with your client and have a serious talk about the app they want you to create. Understand their needs and focus on the things that interest them the most. Ask them many questions in order to make sure you have understood everything clearly.

Do some research

The next step is the research. Browse the internet and check to see if there are other similar apps already on the online market. See how you can make the app different from the ones that already exist on the market. Check out your competition in order to get a clearer idea on what they offer and what things you can bring new to your app so that users will opt for your mobile app instead of a competitor’s one.

Make a sketch

It is time now to start designing the app. Start with drawing a sketch to have a clearer image on how it should look like. Think about the colour scheme and about the typography. Make sure the text is easy to read and the space between words and lines is neither too big, nor too small. When it comes to mobile apps, space is quite limited, so you have to ensure the text is easy to read. The colour is also quite important, because it has to match your design. If you opt for too many colours for instance, the app might be confusing or distracting.

Test it before launching it

After you have finished designing the app, it is time to test it. Under no circumstances should you launch the app before testing it. Keep in mind that thousands or even millions of users will use this mobile app, so test it on various devices to see how it works. Make sure the keypads are easy to access with only one hand and there is no important information blocked in any way.

Present it to your client

After you have tested the app, show it to your client. The final verdict should come from his behalf, since you are designing it for them. Observe their reactions when they are testing the app and ask for their opinion. If there is something they are not quite pleased with, make sure you improve it.

Overall, these are some useful tips to help you design the perfect mobile app. make sure you pay great attention to every detail when embarking on such a project in order to obtain the best results.

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Should you outsource IT services?

One of the biggest changes that the past decades have brought about is the digitalization of almost all fields of activity. The days when professional IT services were required only by a handful of big companies are long gone. Nowadays, managers need IT on a daily basis and outsourcing these services is often advertised as an excellent time and money saver. This happened because small and medium sized businesses don’t usually have the necessary budget to support a greatly developed IT service, outsourcing becoming their primary method when it comes to information technology processes. Nonetheless, outsourcing managed IT services require a great deal of research and methodology, in order to make sure that your company’s needs and standards are met, which led to many businesses wondering whether or not this process is truly effective or profitable. Studies have shown that companies choosing to contract out IT processes grew in number considerably from one year to the next, which means there are solid reasons for which so many make the transition from in house to deployed information technology services.

How much can you save by outsourcing IT services?

 

Savings are the primary reason why companies choose to outsource IT services and studies show that they are right. In fact, you can cut your spendings to almost half, which is great news especially to small businesses and startups that don’t have the budget to create an IT department with all the resources that it entails. Moreover, resorting to outsourcing enables you to have better control over your finances, because you will be paying a fixed fee per month and you will not have to deal with unexpected costs.

 

Easy access to a pool of IT experts

 

Sometimes, money is not the main reason keeping companies from getting their own IT department. Sometimes, this a matter of human resources. If your company is based in a region that has little access to high-end IT resources and qualified IT experts, then you cannot compromise and create a sub-par department. By choosing outsourcing, you can expand your horizons and hire the experts that your company deserves. Don’t worry about time and language differences, because professional IT companies offer stellar customer support even if your company is hundreds of miles away.

 

Additional benefits of outsourcing over hiring your own personnel

 

In addition to the above-mentioned benefits, outsourcing can be a great short-term solution if you need a specific IT service for a short period of time. For example, you might need someone to change your logo. In this case, hiring a designer may not be a sustainable idea, because you would not need their services all the time. Instead, you can outsource this task to a designer and only pay for a one-time project.

 

Focus on what really matters

Being a manager comes with many responsibilities and it’s very easy to lose focus of what really matters when looking after small processes. If IT is not your field of expertise, let the experts do all the work. You can choose outsourcing for your managed IT services and you can focus on management and big picture decisions.

           

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