Category archive: Computers

What you should know about polygraph tests

Even though most people have heard about polygraph or lie detector tests, most of them still do not know exactly how these tests work and how it is that they offer such reliable results. Since virtually anyone can take a lie detector test these days with companies such as, here are a few details that you should know about them:

How does a lie detector work?

A polygraph actually measures several indices such as pulse, blood pressure, skin conductivity and respiration that when analysed will indicate whether or not the person taking the test is lying. There have been many studies that show how people react when lying and there is clear evidence that they cannot hide their emotions, as much as they would like.


Are polygraph tests reliable?

Yes, polygraph tests are very reliable when they are conducted by professional examiners who have been properly trained and can identify the signals accurately. Most people are afraid that they will be too nervous and because of this they will fail the test, but they do not realise that the nervousness will certainly not influence the results because an experienced examiner will easily make the difference between a lie and a genuine nervous reaction.


Can I beat the test?

As much as some people might try to convince you of that, the fact that that an examiner will always be able to tell if you are trying to distort the readings. Obviously, most people who are guilty of something will try to beat the test, but a qualified examiner will not have any problems in interpreting the results accurately and offering the client a reliable result. In fact, studies have shown that examiners can be up to 98% accurate in most of their readings, so in case you are planning to beat the test you should probably refuse to take it altogether. At the same time, those who want to ask their spouse or a job candidate to take the lie detector test, can always expect to receive honest answers and find out the real truth about the facts they are interested in.


How long does a test take?

Usually, a polygraph test takes about 3 hours, but that time can vary depending on the situation. If you are the one who has requested the test, you will be able to discuss with the examiner the questions you want to be asked or the information you might be interested in obtaining. If you are the one being tested, you should prepare yourself to spend this time taking the test.


These are the most important aspects that anyone should know about polygraph tests. Whether you are someone interested in taking the test or you want to ask someone to take the test in order to prove their honesty, with the help of a skilled examiner you can always count on receiving accurate results. So take your time and find the right person to test you and you will always be glad of choosing this option.


Harnessing the power of mobile apps


If you are under the impression that sending email notifications will help you get through to clients, then you are wrong. Almost every smartphone user has a Facebook installed so as to be able to keep in touch with others and find out what is going on in the world. What is most intriguing is that when people surf social media they are also looking to make purchases. Therefore, in order to really sell something, you have to remind customers that you still exist. The main difference between notifications sent via email and those sent by software is that they get read. If you are a small business, then you probably have not been aware of how important mobile marketing is. If you are still in the dark, then maybe you should learn more about how to build an app the possible benefits.

Building an app for your business

Since building a software is not simple, you will need some help. Fortunately for you, there are online tools that can help you accomplish this task. To be more precise, you have the possibility of getting the web work done yourself with the help of DIY tools that do all the heavy lifting for you. Online tools allow you to gather content like images and social media and integrate them into an application that will impress your clients as well as your competition. You do not even need to have programming knowledge since the system is designed for users of all levels. What you should keep in mind is that the initial idea and the strategy should be completely accurate, reason why you may need the advice of a professional.

What mobile apps can do for your business

The most important benefit of using the mobile channel is that it provides you with the opportunity of engaging with your customers immediately, regardless of location. Not only do you have the possibility of sending clients information based on their activity and past choices, but also promote advertisements that will increase your sales. When you use interactive means is that customers become revenue-generated ones. A mobile app gives your clients the chance to acquire products that add value to their lives and services a lot easier, as well as offering access to discounts and promotions. Online promotion actually allows you to enhance your offerings and capture an important part of the market. Just remember that the smartphone is the most powerful device of all.

How do you know if you need a business app?

Developing a successful mobile application will take some time, so you need to know if you really need one. Mobile marketing is so much more than building a software; it is about evaluating what the customers want. If the customer is on the move, then you have to learn where they aggregate in the digital landscape and why. So, are you reaching the most people? If your target is the masses, then you need to know how many of your customers are using mobile devices. You also need to asses if you need a software for the online page as well. If you are on a tight schedule, then enhancing your mobile website may be more important.


Why you should choose freelance services for your business

Whether you own a small business or a bigger one, you agree with the fact that it is important to have everything done at the right moment. Even though you believe you can do everything by your own, it is practically impossible so you should ask for some help. However, some of your employees might not know exactly how to please you and how to do the job the way you want, so in order not to get disappointed, you should resort to freelance services. There are many sites where you can find dedicated freelancers, so all you have to do is some quick research on the Internet.

Freelancers help you develop your business

Many people who have worked in the corporate system for instance, decided that it is better to become a freelancer, some of the reasons being that their work was underappreciated, or their work was confined and they could not develop their skills. Whatever the reasons might be, choosing freelancers to do your work might be the best solution for your business. They are highly dedicated persons who love what they do and would definitely do anything that stands in their powers to meet your expectations or even exceed them, not to mention that your business quality might improve.

A two-way winning process

Believe it or not, hiring a freelancer is a two-way winning process. Firstly, you get your job done in the shortest time. Secondly, the freelancer does what he likes most and gets the opportunity to acquire new skills that he can use later in other projects too. Freelancers are dedicated to their work and most important, love what they do, so you would certainly not regret hiring one of them.

Search for freelancers using online platforms

There are many websites where you can come in contact with freelancers from all over the world. For instance, as afar as the IT field is concerned, you can hire someone that lives on the other side of the earth without ever seeing him or her, because all you need is the work that he or she provides. You can opt for a means of communication to keep in touch with that freelancer. Online platforms are probably the easiest way to find the right person to help you with your project. You can choose from a variety of domains and resort to that freelancer who best fits your needs.

Be careful what you choose

Bear in mind that after deciding that a freelancer is what you need for your business, you should only look for the best. Check out whether that freelancer has good reviews or not, what projects has he done before and in what domain is he specialised. When you have established the right person for your business, you have to contact him or her. It is advisable you talk about price and other terms and conditions of the contract from the first meeting, in order to avoid any misunderstandings.  As a result, you should only look for freelancers that provide professional services and that do anything to please you.


The importance of web scraping services for businesses

Internet technology has developed significantly with each year passing by. In terms of business purposes, resorting to professional web scraping services can come as a huge plus for any project you might have. With the competition increasing, every detail regarding better performances is highly needed. Using a website ripper and other technological elements can be easy when having the right specialists doing everything you need for you. Getting the hold of relevant technological information has become crucial for business from a variety of domains. Working with professionals is a necessity if you want to benefit from the best results.  Data scraping is not a difficult job when you have specialists to take care of every single detail.

Why is it necessary for businesses to use web-scraping services?

Any business process requires the inclusion of external web data. If you want to place yourself one level higher than your competitors, taking advantage of the right web scarping services is a must. Regardless of what product or service you are offering your consumers, any project you might have revolves around suitable harvesting or mining tools and of course web data scraping. It is highly necessary to comprehend the customer’s demands and preferences to accomplish reaching the top of the success ladder. Web scraping can be the solution you need to understand customer requirements. Through a process that involves web scraping you will be able to receive relevant information that can save the future of your business. Your business’ productivity can significantly increase when using the right data scraping tools. A company specialised in this domain can make any web related project become reality with no efforts from your part whatsoever.

Using important data to your advantage

For an increasing business, using new data to your advantage can be crucial for the well-being of your business. As a business owner, you probably want to grow your business and reach a higher level of success and productivity. For this to happen, you will need to be permanently updated regarding your product, but also market and competitors. Gathering more and more information will help you make the right decision and perhaps give your business the boost it needed. A reliable web scraping company will help you not only collect data, but also use a process that will enable you to make use of the information in your business’s best interest. Extracting data in an efficient way depends on the team you hire to handle this aspect. You will not be able to reach efficient results if you use only basic web scraping tools. This is the main reason why finding the right services in terms of web scraping is crucial. Having recent and relevant information at your disposal will be your ace in the hole. Keeping your business constantly updated is the factor that enables you and your business to grow and innovate. You will be able to have access to the most important developments on the market, when using specialised data web scraping tools.


How to Write User-Centric Content Utilizing SEO: Tips from iNexxus

Writing marketing content that is both engaging and effective is one of the biggest challenges businesses face. In order for marketing content to provide the expected results, it needs to attract readers by using notions, arguments and language that they can understand and relate to. This means that the content creator has to keep in mind the profile of the reader at all times and develop creative strategies that appeal to him. For many years, online marketing has been dominated by a brand-centric tendency where content was written for providers rather than users. However, things are changing and at iNexxus we recommend a new approach, one that focuses on users and utilizes the benefits of SEO.

From brand-centric to user-centric

Brand-centric content occurs when the content speaks “at” the user, not to him.

More often than not, this content abounds in technical jargon and impersonal phrasing, which makes it sound professional, but also cold and difficult to understand. Brand-focused content was the norm for a long time, until users simply started to reject content that they did not connect to. In fact, a marketing study conducted in 2013 by Janrain showed that a staggering 75% of Web users leave a website if it does not relate to them within the first seconds.

On the other hand, user-centric content speaks to users, connecting with them and establishing trust. It is more approachable, easier to understand and result-oriented. It describes benefits, without overemphasizing technical features and aims to inform, not confuse. When people search online for products and services, they do so using the terms they know, not industry jargon – and that is why every professional digital marketing agency will recommend a user-friendly strategy.

The importance of SEO-friendly content

SEO, or Search Engine Optimization, is a process through which you can increase the visibility of a web page in organic search results.

Meaningful, user-oriented content can only occur when you understand the group you are writing for and the reason why they are reading your message – this is where SEO comes in. When user-centric marketing content is sustained by SEO efforts, the results can be much better than writing brand-centric content. When done properly, SEO increases the exposure of your brand, product or service, bringing it closer to potential clients. As a marketing strategy, SEO also involves keyword research and writing content based on phrases that the targeted audience actually types in search engines. A well planned and SEO-friendly content page will be easier to find by users and some of these users can convert from visitors to paying customers.

What does the user-centric transition imply for businesses?

The modern user is constantly in a hurry and wants to find results fast, without learning about your brand. Failing to adapt to customers’ needs is a risk that can greatly damage businesses.

A user centric strategy can help you overcome this issue and, with the help of SEO, it can make your marketing content more meaningful, powerful and effective. The standards and expectations of your target audience cannot be neglected. Although these are becoming consistently more varied, by working with a professional digital marketing agency such as iNexxus, you will get content that is relevant for your business and, at the same time, attract and engage clients.


Binary options bonuses explained     

One of the most common features that binary options brokers offer are trading bonuses. A bonus can be defined as a sort of financial reward that is offered to the trader. While the financial rewards is a great method for compensating clients, they are also a good strategy for attracting new customers as well. However, there are many brokers who actually make use of these financial incentives to determine the trader to invest his funds and start trading with them. If you want to enjoy binary options risk free trades, then you have to choose your platform wisely. Following is what you need to know about binary options bonuses.

The perks of binary options bonuses

Bonuses and other types of promotions are not only beneficial for the broker that attracts more and more clients, but for the client himself. Financial rewards are a good way to get started trading with binary options because the reward is added to the initial investment, the result is that you have a lot more money to trade with. Most brokers provide an average bonus of 25% or 30%. This means that if you deposit $200, you are likely to receive about $100 extra cash, Another benefit is that brokers usually give you the financial incentive right after you’ve made the initial deposit. Above all, the extra money allows you to engage in more trades that usual and try different trading strategies. Not only will you gain important experience and knowledge about financial markets and so on, but also you don’t risk losing your initial investment.

Different types of bonuses

There are considerable differences between the services offered by broker in terms of bonus amount and types. Some brokers offer extra money for clients who decide to start trading with them. This type of incentive is called a signup bonus and it allows the trader to familiarize himself with the platform, the financial market and other data. The main goal of brokers is to provide clients with the opportunity of gaining experience. Other financial incentives are offered for a deposit made. The offer basically implies compensating the customer with a percentage of the deposit sum.

What are the risks involved

Although the extra money does come in handy, there are lots of dangers that the trader may not be aware of. The fact is that many people simply do not read the terms and conditions, meaning the section that outlines the restrictions and possible implications. In other words, you will be compelled to make a specific number of trades before being able to withdraw the cash. Even when you experience a winning streak there are criteria that prevent you from withdrawing the deposit. Since restrictions apply to bonuses as well, it is worth paying attention when you sign up with a broker. For these reasons, it is important to focus on key features when selecting a top broker, and not necessarily on bonuses. If not, you risk losing your funds.


How to find eBooks at a good price?

With the evolution of technology, eBooks have become more and more popular. The possibility of having a book you desire on your device in a matter of seconds, has made the number of people who opt for eBooks grow. You have the possibility to have all your favorite books on the same device and read the one of your choice even on the bus on your way to work.

Finding the best deal

When it come to the price of eBooks, it is a known fact you will pay a lower price for an eBook than for a printed book. However, you should know where to look, in order to find the best ebook deals, you need to know the right place to find them.  You have the opportunity to find special eBook discounts on websites that handle with this aspect. Such a website provides you the chance to buy eBooks from every domain, with discounts, that you would probably not benefit from, if searching direct on Amazon. This kind of website directs you to the right place, in order for you to get the best deal. You have the chance to discover new and interesting authors, and a large variety of eBooks. You can even find some free eBooks, and enlarge your virtual bookcase with novels that you would not have thought of buying. Visiting a website that has this profile, enables you to scroll through a large assortment of books and find more details about them. You do not need to worry about buying an eBook of low content quality, because the eBooks are attentively selected, only the best works of new authors are permitted on such an website. You can find some pretty good bargains on amazing books. If you are only interested in purchasing mystery or fantasy novels, or perhaps you want an eBook from your favorite author, you can subscribe and receive daily mails with deals on the book you are searching. It is so simple to buy an eBook of your interest, at the best price, or even to receive it for free. It does not matter which format you need, because you can find the eBooks in every format.

Why choose an eBook over a printed book?

The real book lovers will always have a special place in their hearts for printed books, perhaps due to the feeling they get when they turn a page and feel the smell of paper. Even though printed book have their own place, choosing to buy an eBook is much more practical. You do not need a lot of room in your bag to put your books, you can carry around as many books as you want, on your kindle or smartphone. Reading has been simplified; this way no matter where you are you can enjoy reading a chapter whenever you have some time to spare. Teenagers and children who are so found of technology will be pushed to read more, having the opportunity to have a book on their phone. One could say that eBooks are an improved and more practical version of the printed books.


DIY websites – Why you shouldn’t listen to “Internet professionals”

Today, people can find anything online. Products can be easily bought from the web, services can be conveniently booked and paid for online and information is readily available on anything and everything. Moreover, during the last couple of years, the DIY trend has developed quite aggressively and now one can find “simple steps” to any type of job or task. Do you want to build a shed in our back yard? You can do it yourself with the help of online guides. Do you want to install a tankless hot water heater? You will certainly find a DIY guide for that too. However, although it may be easy to clean a rain barrel or remove soot from a painted mantle all by yourself, it tends to be more difficult to undertake certain activities, such as repairing your own boiler, and you really shouldn’t. These “Internet professionals” who seem to know everything and want to share it with the world can’t really be tested on their knowledge, as regular London boiler repair servicemen can, so the risks are high.

Lack of knowledge


When you search for a DIY project online, all the guides and steps that you find make everything seem so easy, but certain things are not all that simple and boiler installation and repairs are definitely not projects you want to undertake yourself. First of all, as mentioned above, you can’t really know for sure where this information is coming from, whether the author of the “simple steps” or “how to” guide is actually certified to give such instructions, whether he knows anything about it more than what he could have read in his turn on the web. The fact that you can’t check whether this knowledge is real or not should be enough to keep you away from these so called professionals who apparently are very keen on sharing their expertise online, but don’t really operate within the field.


Lack of insurance


If you decide to take the word of DIY-ers and follow their instruction to whatever project you have in mind, all the responsibility falls on you. Again, this may not mean anything if the only thing you’re doing is trying to remove a stain from a carpet, but if you go into more serious projects, such as the repairing of different installations around the house, then the risk is high. At the opposite end, if you contract a professional London boiler repair service, you can easily check their credentials and certifications and make sure they’re insured in case something goes wrong. Things like gas boilers, water or heating installations, electrical installations and others as such are not matters to take into your own hands, as the consequences can be quite serious if you make a mistake. If anything happens, you can be sure that no DIY know how author or website will take any responsibility or help you in any way.


The evolution of screen printing

Putting a particular design on a fabric represents the main activity of many companies, since personalized garments are extremely fashionable and technology allows the use of performing devices that make everything much easier. When it comes to customizing clothes, there are many methods that you can choose from, and all of them deliver similar results. Among these, embroidery and screen printing are the most popular, each of them being used for certain material and fabrics. While the first one can be applied to almost any surface and object, the second one is used exclusively for clothes. However, it seems that the most popular choice is screen printing: the process through which color is print on a certain object through a fine mesh. Besides being the most common, this method is also the oldest used in the industry – it has a tradition of thousands of years, which dates back to ancient times. In case you are wondering how it all began and where the idea of putting designs on clothes came from, then you should continue reading this article, which presents a short history of the technique.

Which were the first forms of screen printing?

Although things are not particularly clear, there are records saying that the origins of printing date back at least twelve centuries before the birth of Jesus Christ. On the one hand, it seems that the process has initially started in China and the first embellishments were made on silk, due to the extensive use of this fabric in that region. On the other hand, there are certain historical facts that claim that silk printing was first performed in the areas between Mesopotamia and Phoenicia, near the Mediterranean Sea. This is due to the fact that scientist have discovered multiple signs proving that the Phoenicians knew how to reproduce patterns on fabrics, through techniques different from those used nowadays by screen printing Toronto companies.


How did the method evolved?

After the technique became known all over the world, the Japanese people took it over and started to improve it. The method developed into becoming a printmaking technique that got the name of ‘screen printing’ or ‘serigraphy. The main tools used back then were a stencil and a porous fabric, through which one could obtain a sharp edged image. The mechanism used was actually rudimentary, and consisted in a series of simple stencils glued onto a screen, which was made of human hair, in order to be as delicate as possible.


How did it became widespread?

During the Middle Ages, the technique reached Europe, but it was not until the early 1990s that it took the form we know and use nowadays. It was launched by Samuel Simon, a man from Manchester, United Kingdom, who also received a patent for the method. The machine he used had rubber blades (or squeegees), which pushed ink through the mesh, and the system has not been changed until today. In America, screen printing appeared after the First World War and was mainly used for flags and banners. Later on, it started to expand, becoming a common customization method.


Take control of digital painting with Photoshop color wheel

The concept of the color wheel has existed for more than 300 and Isaac Newton was the one that developed it. Although the design may seem basic, it is one of the main components of digital painting because it allows the user to create outstanding color schemes. The Photoshop color wheel is a tool with the help of which you can insert more accurate shades. Basically the tool lets the user to modify the way in which the layers of a photo react with each other. For example, if you have a photo that seems too dark, you can change the duplicate layer and correct the shade. The Adobe application has been significantly revised and consequently the shade extraction and themes are now more advanced as compares to previous versions.

Principles of the color wheel

For a better understanding of how the feature of the application works, it is important to have an insight into color itself. It can be defined as the reflection of light waves. The wheel features 12 shades that are combined in numerous ways so as to create special effects. While some shades are complementary, others are not and this can lead to chaos. Next, the 12 segments are divided into primary, secondary and tertiary hues. A further distinction that is made is between hues that are warm and those that are cold. Examples of warm shades include red and orange, while blue and violet are representative for cold shades. Additionally, some wheels may have tints for lighter tones.

Color command in Photoshop

The Adobe app functions according to the color wheel representation.  This means that it takes into consideration the chromatic relationship. The user is able to design the theme in any way that he wants and this means that he design analogous, triad, complementary and even pallets. Within the application, you can choose from different shades that can be either dark or light. Although the app comes with default shades, you can adjust the shade of the photo that you want to modify with the help of the application from which you can select all sorts of tones. The dialog box comes in handy when you are doing web or multimedia work and need to draw attention.

Add blending modes too

In Photoshop you have the option to choose from multiple layer modes so that you can harmoniously apply several objects to the same layer. The normal layer is set by default which means that the objects interact with each other as solid color objects. In addition to the normal mode in which the two shades do not interact at all, the dissolved mode practically puts one layer on top of the other. On the other hand, you might as well dissolve the layers and thus lower the opacity. Other options include darkening or lighting the shade of the layers.

To conclude, Adobe has certainly revolutionized the way in which digital printing is done at present and this is due to the fact that it allows you to control shades in a way that will make your pictures and prints stand out from all the others.