Because Google’s keyword tool was free and gave users all the necessary information to conduct a keyword research, it became the foundation of SEO campaigns. However, as of August 28th, 2013, a new Keyword Planner replaced the Keyword Tool. The planner has both the functionality of Traffic Estimator and Keyword Tool, making it easier to plan search campaigns.
How to use the Keyword Planner
When you enter your keyword into the Keyword Planner, two tabs appear. The first one, Ad group ideas is the default tab that shows keywords grouped by Ad groups or categories. People who use the tool for AdWords campaigns will find this feature very useful. The second tab, Keyword ideas is more suitable for keyword research for a SEO campaign. Before you can use the planner, you must log in with your Google account and go to the Keyword Planner section. If you are not there, select the Keyword Planner from the top menu. Click on Search for keyword and ad group ideas and from there you can research keyword based on your landing page, a product or service or your product category. After you enter the data to research, click the Get ideas button. The two tabs mentioned earlier will appear and all you have to do is click on the keyword ideas tab and get started.
How to analyze results
You will probably notice that the Global and Local monthly searches are not available in the new Keyword Planner, due to the fact that they are combined into the Avg. monthly searches column. Next, go to the Targeting section on the top left part of the screen. From there, you can change the basis for your research, the geographic location, negative keywords and the language. On the bottom side left side you will see the Customize your search section which will help you target the research. Use the filters to set a minimum for the Avg. monthly searches and then go to keyword option if you want to include adult themed keywords or to filter the keywords you have found.
Setting keyword match types
Although the ability to set keyword match types to exact, phrase matches and broad is still available, it was relocated on the other side of the page. On the far right side of the column headers, you will see a pencil icon with an arrow. If you click, it, the match options for your keywords will appear. The recommended preference for SEO keyword research is Exact. If you change it, you will see a message that says that next time you save a keyword it will be added as exact match or whatever you choose. It will also ask you if you want the rest of the keywords in your Keyword Planner to have the match type, just click yes or no, based on your needs.