According to some marketing experts, choosing your business cards is one of the most important steps for investing in the image of your company. But there are, however, some mistakes when it comes to this important part. Thus, in order to avoid them, here is a list with the most common ones which are done even by larger companies that come with long experience in this domain.
In case you are not a web designer or an art direct, it is highly recommended to let the experts do their job. Thus, forget about stress and ask for name card printing services in order to benefit from some good results. Believe it or not, these small pieces of paper can tell a lot about the products or services that you provide and they can also help you create a reputation. What is more, you should remember that we live in times when people have the tendency to be quite judgemental. In case you do not make a good first impression, they can refuse collaborating with you.
First of all, nowadays, the majority of clients are usually in a hurry. They refuse reading long texts and when they find too much information on a small piece of paper, they have the tendency to reject it, because it seems too confusing. Thus, try to keep your business cards simple, but do not forget to add the five important elements: your name, the name of the company that you represent, your position, your contact details (phone number and e-mail address are a real must), the logo and the slogan the firm (if you have one). In case there are too many pieces of information, you should go for two sided cards.
As mentioned before, if you follow the principle “less is more”, you cannot go wrong. Thus, try to pay attention even to the fonts that you choose for writing the name of your company. On the other hand, there are experts who say that those sophisticated vintage fonts are somehow out of fashion. They also send the wrong message by making you look superficial. The same rule applies when it comes to borders.
Matching the colours is an important detail that you have to bear in mind when you create your business cards. In case you do not want to go wrong, you can do a small research and find some suitable combinations which also have a great psychological impact on your clients. For example, there are studies which indicate that people have the tendency to remember the messages which are written in yellow, on a black background. Last, but not least, you can also go for those colours that are used for creating your company logo. But, this thing can also be a little bit tricky because you cannot make your logo stand out and your clients may not notice it.