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What is Semantic Search and How Can It Improve Your Website?

Search engines are aimed at one of the most important benefits of the internet: providing answers to queries. They usually rely on websites to provide information. In order for the information to be accurate and relevant to the users, the search engines use semantic search in order to scan the websites and lead the users to the most relevant answers. The accuracy of the search is improved by certain tools which are trying to understand the intent of the search as well as the contextual meaning.

  • How can you use search engines to your advantage

In order to be visible on a search engine you need to meet two conditions: the content of your website must adhere to microdata and you must use www.schema.org. Using microdata means that you are adding content in a way which is relevant to both humans and machines. When content is addressed solely to humans, without taking into account how the internet technology views that information, you are running the risk of having little to no visibility on the search engines.

  • Semantic search

Semantic optimization is a tool which webmasters can use in order to markup their pages so that they are recognized by search engines. The most well known search engines in the world, including Google, have all agreed to use a universal tool in order to optimize their queries answers. If you want to semantically optimize your website, you need to use www.schema.org. This website provides a vocabulary shared by the major search engines. By using this vocabulary, a webmaster can optimize a website according to the chosen domain in order for search engines to direct relevant users to his/her website. This vocabulary works in a simple manner. It is attached to HTML tags using microdata format in order to tell a search engine about an item found in your content.

  • Tips for using semantic search

The great thing about schema.org is that it is working for both search engines and webmasters. Search engines use it in order to make their queries more accurate and the webmasters use it in order to be visible on the right market. On this website you can find markup schemes which work for various fields of interest such as finance, retail, architecture, history and so on. If you are a local business, you absolutely must mark your contact information in order to use the search engines as your content distributors.

 

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Introduction to Google Webmaster Tools

Search engines rely on websites in order to provide relevant answers to their users. In order for the answers to be as relevant and accurate as possible, the search engines must be able to read the websites. This means that both the search engines and the webmasters must use a common language. In other words, it is in the interest of the search engines to teach webmasters how to make their websites stand out. This is why the Google Webmaster Tools was invented. This software is the major instrument through which Google communicates with the webmasters.

  • Why use Google Webmaster Tools?

This software is very useful for keeping a close eye on your website and for detecting problems which you may not have encountered in the programming process. It can even detect the annoying Malware infection. As we mentioned above, it is in Google’s interest to help the webmasters optimize their websites which is why this software is absolutely free.

  • How to verify your website with the GWT?

If you have a basic understanding of websites, you will be able to use Google Webmaster Tools without any problems. For starters, you are given a blank file which you must drop in the root directory of your website. You then click on the verify button and you can use all the tools of the GWT. Another verification method is to click on the HTML tag in order to get a metatag which you can put into the head of your website’s home page. You can also use the Domain Name Provider in order to have a safer verification with a personal security token. The Google Analytics account (if you have one) can also be used to verify your website by using the asynchronous tracking code in the head of your home page. Last but not least, you can verify your website with the Google Tag Manager.

  • Dashboard

Once you verify your website, you will be able to see the Google Webmaster Tools Dashboard. All the information sent by Google can be found in the site messages box. The dashboard also contains settings, preferences, site settings, Google Analytics Property, change of address, verification details, users and site owners, associates and many more useful features.

  • Features

GWT has many features to offer and they can all help you keep your website under control and improve it in the same time. Among the most popular features are HTML improvements, Penguin & Webmaster Tools, site profiles, authorship and so on. If you are taking care of more than one website, you may want to switch to a power user account in order to simplify the maintenance process.

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How to Use the Authorship Snippet on Search Engines?

Search engines are a very important part of our lives. They are our GPS through the wide variety of information found on the internet. The problem is that in order to get what we want, we must learn how to use this GPS; otherwise we will be mislead by the numerous links who all promise to provide the right answer. In order for webmasters to make their link more appealing than the rest of the links, they must make their result description stand out. And this is where the authorship snippet comes in handy.

  • What is a snippet?

When you use a search engine, it generates countless results from various websites which the search engine considers to be relevant to your search. The answers come in the shape of a title, a link and a short snippet. The snippet is usually a meta description of an article containing the answer to your query. However, there are also certain results which contain a lot more information such as a picture or video snippets. Search engines refer to this extra information as rich snippets and they strongly advice webmasters to use them in order to direct more relevant users to their websites.

  • Understanding the authorship snippet

An author rich snippet is an improved search engine result which includes a person’s photo, byline and link to Google+ profile. One may wonder why a person would be interested in this additional information. The answer is very simple. People usually tend to trust information which comes from real people. Although most information found online is written by real people, adding some information on the author of an article, adds a personal touch to the content, making it more believable.

  • Why use an authorship snippet?

As a webmaster, using an author rich snippet can bring you a lot of advantages. For starters, this snippet draws more attention to your website. It is even more efficient than paid ads. Furthermore, it leads to qualified traffic since the users will have a better idea of what to expect, before clicking on the result. Last but not least, this snippet will establish an author rank, thus making your website more trustworthy. This will also help your readers get to know you better and trust the information which you are providing.

  • How to use the author rich snippet?

The first thing that you need to do is create a Google+ profile which includes a clear and relevant head shot. Next, you need to check if your websites includes a byline containing your name on each page that you are publishing. The authorship can be verified either by e-mail or by linking your Google+ profile to the website. If you are using the e-mail, it must have the same domain as your content.

 

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