The benefits of online user testing for small businesses
The benefits of online user testing for small businesses
3 reasons why you should get a levitating speaker

Marketing strategies worth considering for your beauty salon

Managers of beauty salons agree to the fact that having a strong marketing campaign is directly proportional to an increase in the number of customers. It is true that having well trained and professional employees is mandatory too, but if the marketing is not well done, there are high chances for the business to fail instead of succeeding. One great tool that any manager of beauty salon should take into consideration is online salon scheduling software. If you want to learn more about the benefits of this software as well as other marketing tools, read the rest of the article too.

Online salon scheduling app

In the past years, more and more beauty salons have resorted to online salon scheduling apps. It is worth mentioning that there are numerous benefits that come with installing such an app and put it at the customers’ disposal and one of them is that it helps the employees better organize their appointments. What is more, these salon scheduling apps are highly appreciated by customers, because they can make appointments to their favourite beauty salons from home, without even having to go to the salon per se. They can save a great deal of time this way. Another great advantage of having such software is that it doubles as a powerful marketing tool. Customers are more prone to go to a beauty salon that has an online app where they can make appointments, instead of those salons that do not have such software and they will definitely recommend that salon to other friends.

Video advertising

Another marketing tool that has gained ground in the past years is video advertising. The reason why this promoting strategy has become so popular is quite simple – it is scientifically proven that people react both better and faster to moving images than to static ones. The moment one sees a video on the internet that is short enough to present useful information about that company, in this case about the beauty salon, there are high chances that person will watch it until end and even talk with friends or other acquaintances about it. Many businesspersons, managers of beauty salons included, have resorted to video advertising. You can create a video of your beauty salon in order to show potential customers how the salon actually looks like and even to present them your employees.

Websites and social networks

Last but not least, probably the most powerful and cost-effective marketing tools are websites and social networks. Nowadays, every business, be it big or small, has a website. It is a great method to present people more information about your beauty salon and provide them some useful details, such as a phone number, an address or even a link to that online salon scheduling app that they can download on their smartphones. However, social networks should not be overlooked either. People spend great deal of time browsing their Facebook or Twitter accounts in order to find out the latest news or to talk to their loved ones. Take advantage of this aspect and think about social networks as a way to keep in contact with your customers.


Websites – the ultimate secret of a powerful marketing campaign

In the past years, the internet has brought some significant changes to people’s lives. Some say that it is the best thing ever invented, because it has made their lives a lot easier, while others claim that the internet is like a drug that make people addicts and brings nothing good. Whether you are on either of these two sides, you have to admit that the internet has become one of the most powerful marketing tools nowadays. There are numerous companies that design websites for various companies, and is only one good example.

Why having a website is so important

As it was previously mentioned, the internet is nowadays considered the most powerful marketing tools and promotional agents even claim that they cannot build their campaign without including the internet. The reason is quite simple – numerous people have now access to the online world. Whenever they need to learn more about a specific thing or even about a certain company, the first thing they do is look up for it on the internet. Whether your company is at the beginning or it already has several years of experience in the industry, it is highly important to have a website, since this is the easiest and most cost-effective methods for promoting the services or the products your company provides.

 What can you post on your website?

You can post numerous things on your company’s website. First, you can resort to posting a price list of the services or products you put at your customers’ disposal. Second, you should also post some contact details in case someone wants to come in contact with an employer of your firm in order to find out more information about certain aspects. Other things that can be found on a website are the company’s history, a list of the products or services provided, and so on. Believe it or not, all these things can be a very good marketing tool. As soon as you make your company known to the large public via the internet, there are high chances to increase the number of customers, since even people from the other side of the earth can now learn more about your company. This is a great benefit and you should definitely take advantage of it.

Where to look for website developers

Well, what other place to look for website developers than the internet itself, again? It is the best place to look for a professional and reliable web developer since you can find here numerous persons that provide this type of services. You should do some detailed research first and even write down the names of the developers you found on a piece of paper in order to make it easier for you to select the right one.

As you can see, the internet has a great influence not only on the marketing industry, but also on people’s lives. In order to increase the number of potential customers of your company, it is highly recommended to make sure you have a well-established website.


The advantages of online data backup

Considering that Internet lines have become so fast and servers quite affordable there are more and more providers that offer online data backup and companies should not be reluctant to this concept, because it can really save them from a lot of potential losses. While the traditional method of backing up information is by making copies on external hard drives and CDs, cloud backup comes with a different set of advantages:

Increased security

Even if you are careful enough to back up your information on a hard drive, if the device malfunctions for any reason, you will still lose everything. While external hard drives are usually considered pretty reliable, they can get easily lost or damaged by outside factors, in which case all the information on them would become inaccessible. This is why online data backup is more secure, as it will not be affected by potential computer viruses, theft or fire and flooding.

The backup is automated

Unlike backing up a device or a computer, online data backup is often times automated. You just have to set the intervals when you want your information to be updated and you won’t have to worry about anything else. In addition, you can even set the system to back up every other hour, so you will have the certainty that everything will be safely stored.

Sync your data on various devices

Another important advantage of backing up your data online is the fact that you will be able to sync it on any device you might need. Rather than worrying about losing or forgetting a USB device, you will easily be able to recover all your information when it is available online. Basically, you will be able to access your info from any device that can be connected to the internet and from anywhere in the world.

Data versioning

Versioning is really something that can only be done through online data backup. The best companies will save sequential copies of your information, thus offering you the chance to recover information from a specific date and time if that is what you need. This can be very useful for many companies who rely on complete accuracy and work with files that need to be updated on a regular basis.

Lower costs

Backing up your data online is certainly more cost effective than buying all the drivers you would need to back up everything manually. In addition, because the entire process will be automated, you won’t have to pay someone the hours it would take to transfer all information from one device to another or spend your own time to do so.

These are the main advantages of online data backup. There are many companies these days that offer this type of service, so those who have decided to give it a go will definitely have plenty of options to choose from. The important thing is to compare features and prices, because these will definitely differ from one provider to another and they will ultimately influence your user experience.



Why you should rent telehandler equipment

When you have to renovate your house, or you decide to build one from scratch, you have to decide if you buy or rent heavy equipment, because there will be a lot of tasks that will need to be completed with its help. You should know from the start that this type of equipment has to be handled with extra care, so if you do not have the needed knowledge and skills, you should ask a specialist to come and help you. It is advisable to rent the equipment, because some of the companies give you the opportunity to opt for a package that includes the services of a specialist who could come and handle the telehandler for you. In case the company offers only telehandlers for hire, you should contact the building company, and ask for it to include in the team a person who knows how to use heavy equipment. Here are the main reasons you should hire and not buy a telehandler for your construction.

You do not need a storage space

If you decide to buy the equipment, you would have to store it in a special place, because it will begin to suffer if you leave it outside, exposed to different elements. Also, it would not work properly if you will place it in a space which is poorly ventilated, so it is advisable to contact a company for renting you the equipment you need, for the time your house is build. In case you consider that at a certain point, you will have to pause the building process, then there is no problem, because when you will need the telehandlers again, you only have to let the company know, and they will send it back.

You do not have to worry about transportation

Because the heavy equipment cannot be used on streets, you will have to solve the problem of transportation, if you decide to buy it. But when you decide to collaborate with a company that offers these devices for rent, they will also provide you the transportation services. In this way you are able to save money, because transporting even a single piece of equipment is expensive, and in some situations even logistically challenging. However, when you choose this option, the telehandlers will be delivered to your site.

You do not have to pain for maintenance

When you owe this type of equipment, you have to invest a lot of money in maintaining the device itself and its parts, because other way it would not be safe to work with it. Also, you would have to pay money for routine testing and inspections, required by the regulations. But when you hire a company to provide you all the equipment you need, you do not have to worry about this aspect because the firm is the one that takes care of the telehandlers to be revised and maintained. Renting heavy equipment frees you up a great amount of stress, labour and time.


Main features of floating speakers you should know about

When it comes to speakers, the first thing that pops up in people’s minds is those bulky and of fashion speakers that are usually placed somewhere in the corner of the room and occupy a lot of space. However, technology has brought major changes in people’s lives and these devices are no exception. In order to get rid of those big and out of date speakers, people have designed some interesting floating sound systems that have become more and more popular in the past months. Before buying a floating speaker, it is important to know exactly what the main features of this device are.

It has bluetooth connection

One of the greatest advantages of these floating speakers is the fact that they have bluetooth connection. This means that you can forget about all the wires that are spread all over the room in order to be able to listen to music to that bulky speaker that was also mentioned before. All one has to do in the case of a floating speaker is to connect it to a device that also has bluetooth connection, be it a smartphone, a laptop or a tablet.

They are lightweight and portable

Another reason why investing money in a levitating speaker it that the device is quite light in terms of weight. It weights somewhere around 1000 g, which is definitely a great advantage towards those speakers that were manufactured in the past. The fact that it is so lightweight allows you to move it from one place to another with ease. You can place the speaker in your kitchen, in the living room or even in your bedroom and turn on your favourite music.

360-degree sound projection

It is worth mentioning that one great difference between these levitating speakers and the ones that are now considered by many people out of date is the fact that these floating speakers have 360-degree sound projection. This means that the sound is projected equally in the room, regardless the place where the speaker is placed. This happens because the device has no “back”, since they have a round shape in most cases. This is clearly a great advantage, because you no longer have to worry that your music is altered in any way the moment you listen to it via such a device.

The amazing factor – it floats!

The built-in magnets that cause the floating effect make this device to catch your attention the very first moment you see it. It is for sure that having a levitating speaker on your desk will make you feel like you have a scene taken out of Star Wars right in front of you. What is more, all your guests will be amazed seeing that music comes out of something that is also capable of floating.
As you can see, these are some of the main features of levitating speakers. It is recommended to select a professional and reliable provider that is willing to offer you high quality products.



A little help to design the perfect mobile app

Nowadays, the tools and technology people use in order to create mobile apps have become more user friendly and more easily accessible, which is definitely a great advantage for those who want to embark on designing their first app. Businesspersons from all possible industries and domains want apps that suit their needs and interests and for this reason, they are looking for professional and experienced mobile app developers. If you are a beginner in app development, here are the main things you have to take into account when starting such a project.

Understand your client’s needs

The first step you have to make is to have a meeting face-to-face with your client and have a serious talk about the app they want you to create. Understand their needs and focus on the things that interest them the most. Ask them many questions in order to make sure you have understood everything clearly.

Do some research

The next step is the research. Browse the internet and check to see if there are other similar apps already on the online market. See how you can make the app different from the ones that already exist on the market. Check out your competition in order to get a clearer idea on what they offer and what things you can bring new to your app so that users will opt for your mobile app instead of a competitor’s one.

Make a sketch

It is time now to start designing the app. Start with drawing a sketch to have a clearer image on how it should look like. Think about the colour scheme and about the typography. Make sure the text is easy to read and the space between words and lines is neither too big, nor too small. When it comes to mobile apps, space is quite limited, so you have to ensure the text is easy to read. The colour is also quite important, because it has to match your design. If you opt for too many colours for instance, the app might be confusing or distracting.

Test it before launching it

After you have finished designing the app, it is time to test it. Under no circumstances should you launch the app before testing it. Keep in mind that thousands or even millions of users will use this mobile app, so test it on various devices to see how it works. Make sure the keypads are easy to access with only one hand and there is no important information blocked in any way.

Present it to your client

After you have tested the app, show it to your client. The final verdict should come from his behalf, since you are designing it for them. Observe their reactions when they are testing the app and ask for their opinion. If there is something they are not quite pleased with, make sure you improve it.

Overall, these are some useful tips to help you design the perfect mobile app. make sure you pay great attention to every detail when embarking on such a project in order to obtain the best results.


Should you outsource IT services?

One of the biggest changes that the past decades have brought about is the digitalization of almost all fields of activity. The days when professional IT services were required only by a handful of big companies are long gone. Nowadays, managers need IT on a daily basis and outsourcing these services is often advertised as an excellent time and money saver. This happened because small and medium sized businesses don’t usually have the necessary budget to support a greatly developed IT service, outsourcing becoming their primary method when it comes to information technology processes. Nonetheless, outsourcing managed IT services require a great deal of research and methodology, in order to make sure that your company’s needs and standards are met, which led to many businesses wondering whether or not this process is truly effective or profitable. Studies have shown that companies choosing to contract out IT processes grew in number considerably from one year to the next, which means there are solid reasons for which so many make the transition from in house to deployed information technology services.

How much can you save by outsourcing IT services?


Savings are the primary reason why companies choose to outsource IT services and studies show that they are right. In fact, you can cut your spendings to almost half, which is great news especially to small businesses and startups that don’t have the budget to create an IT department with all the resources that it entails. Moreover, resorting to outsourcing enables you to have better control over your finances, because you will be paying a fixed fee per month and you will not have to deal with unexpected costs.


Easy access to a pool of IT experts


Sometimes, money is not the main reason keeping companies from getting their own IT department. Sometimes, this a matter of human resources. If your company is based in a region that has little access to high-end IT resources and qualified IT experts, then you cannot compromise and create a sub-par department. By choosing outsourcing, you can expand your horizons and hire the experts that your company deserves. Don’t worry about time and language differences, because professional IT companies offer stellar customer support even if your company is hundreds of miles away.


Additional benefits of outsourcing over hiring your own personnel


In addition to the above-mentioned benefits, outsourcing can be a great short-term solution if you need a specific IT service for a short period of time. For example, you might need someone to change your logo. In this case, hiring a designer may not be a sustainable idea, because you would not need their services all the time. Instead, you can outsource this task to a designer and only pay for a one-time project.


Focus on what really matters

Being a manager comes with many responsibilities and it’s very easy to lose focus of what really matters when looking after small processes. If IT is not your field of expertise, let the experts do all the work. You can choose outsourcing for your managed IT services and you can focus on management and big picture decisions.



Running a profitable Google AdWords campaign

The world of e-commerce is continually changing and it is no surprise that even professionals get overwhelmed. In addition to managing your website to ensure traffic flow, there is a lot you will have to do in terms of reaping the benefits that the Internet has to offer. One thing you have to do is launch a Google AdWords campaign. Launching an AdWords search campaign is without doubt an exhilarating process. All the fears and the emotions in the world will overcome you when it is time to press the Enable button on a new campaign. You will have to learn how to use and optimise your search account in order to increase site traffic as well as revenue. The following tips from Irish PPC agency SMBclix will help you turn your campaign into a profitable one.

What is Google AdWords?

Paid search refers to when you pay for forcing your website and brand name to get at the top of the search engine result. The surest way in which you can make sure that you get at the top of the list is to pay Google to put you out there. While this can be the exact opposite of the organic search, it is very effective when you are in a highly competitive market. However, attention should be paid to the fact that there are ins and outs to running an AdWords campaign. If you want to see how an agency can help you manage your Google AdWords campaign, see this infographic.

Key ingredients to a profitable Google AdWords campaign

The most important component is customer demand. If your customers are not actively searching tour product, then it is obvious that the search advertising will not work for you. Even before starting your campaign you need to make sure that there is search volume for what you are intending to offer. The tool that will come in handy is the keyword suggestion tool, which acts very much like a thesaurus. All you have to do is enter a phrase and Google tells you if something alike exists. You will also have to a basic understanding of math. Before finalising the keyword list, you should make sure that the math makes sense so as to determine if there is any chance of being profitable. Thirdly, you will need to reduce the competitors’ intelligence since most of them have tested and optimised their campaigns. For this, you will need their information.

How to increase your leads

The first thing that you will need to do is update your landing page. Even if visitors do come to your landing page, you have to ensure that the page meets their expectations. A landing page should always load fast and allow users to navigate easy. In order to generate as many leads as possible, you have to make sure that the landing page is user-friendly. If the users perceive your website as being untrustworthy, then they will not provide their information. It is possible that not every lead is genuine. This can result from the fact that the information was not validated, so protect yourself from fake leads. Record submissions. Last but not least, you may want to consider a campaign re-structure. Keep the campaign stocked with high performing keywords.



Stay focused on the online recruitment field

Finding the perfect job is really not as simple as one might think. You have to do a lot of research and you need a bit of luck to find that one opportunity that can completely change your life. Lately, people have decided to contact recruitment agencies, online and land based in order to obtain their dream job. You might think that paying an extra fee to a team ready to help you with all recruitment aspects makes absolutely no sense. However, you might be in for a surprise. Online recruitment agencies have developed greatly and today they enjoy a great deal of appreciation and popularity. For instance, if you are looking for specific positions like pharmacist jobs UK based, you ought to try collaborating with a recruitment agency. You really have a lot to gain. To better convince yourself of this fact, here are three ways in which such an agency is ready to help.

Discover the many opportunities


If there is one thing the online market can provide you with, then that would certainly have to be diversity. You have so many options and alternatives in each and every respect. The recruitment field makes no exception to this rule and as proof, when asking for help from online platforms, you will find several options worth taking under consideration. If you are determined to work in the UK, you will have the opportunity to choose from various pharmacist jobs, located in different cities across the country. Depending on the scenery and your financial exceptions, you can make the right decision fit to your needs.


Improve your resume


The resume matters greatly when trying to find the ideal job. This is why you have to make sure that your work experience, educational background, future expectations and so on, are adequately represented by means of your resume remember that in the world of recruitment, this is your calling card. It is by means of these pieces of paper that you are invited to take part in interviews. The good news is that online dedicated platforms have the experience needed to advice you with regard to your resume. The staff working there can tell you a few secrets about ways to improve it and make it more appealing to entrepreneurs.


Easy and fast


Unlike the land based market, the online one offers fast solutions. This is a valid rule for the recruitment field as well. So why not take advantage? Choose a dedicated online platform specialised in recruitment and take a tour. Get to know the offer. You will notice that there is a great diversity waiting for you, so chances are you will find exactly the job you want. Even better, you could for an online platform that specialises in a particular field. Take the healthcare market, as there are several recruitment platform presenting opportunities for interested candidates. So, if you have the chance to identify the right position for your needs, the one that can completely satisfy you, both financially and personally, then why not take advantage of it?


Things to consider when selecting a metal detector

Metal detectors have become a very popular item, and the number of treasure hunting enthusiasts out there is growing bigger every day. If you have been given treasure hunting serious consideration, then buying the right device is the best place to start. Because there are so many brands and models of metal detector for sale on the market, it can be rather difficult to make a decision. Here are a few things you should think about before actually buying a particular model:

How often are you planning to use it?

Before starting your search, think about how much time you will be spending hunting for hidden treasures. Are you planning to allocate this hobby enough of your free time or are you thinking of using the detector only on the weekends, when you have nothing to do? If you will be using this device only occasionally, then you should avoid spending a fortune on it. On the other hand, if this will be your new hobby, you should know that the more money you spend on this type of gadget, the more features you will benefit from.

What is your budget?

One of the most important things that you will need to consider is the amount of money you are willing to spend on this purchase. If you are only planning to hunt for treasures occasionally, then you should avoid making a large investment. Think about your financial possibilities and expectations as well. If you desire to benefit from accurate gold hunting results, then you will need to pay some extra money, and buy a more qualitative device. Do some research and see which brand or model would be more suitable for your needs and desires. Think about performance-price ratio, and do not rush into buying the cheapest or most expensive metal detector out there.

Place of use

Metal detecting can be a fun activity, but you can only hunt for treasures in the right locations. It is important to inform yourself regarding this aspect, to buy a detector that has the right operation mode incorporated. It is more than necessary to think about all the important details, before making a purchase. From sensitivity to discrimination, calibration, radar and metal detecting technology, think about any feature that might make a difference between one device and another.  Look for one that is easy to use and appropriate for the exact location you are planning to use it.

As you can see, there are a few things you should consider before deciding on a metal detector brand or another. If you are willing to spend a lot of money on this device, then it is best advised to make an informed choice. Read as many reviews as you can before making your final decision. If you research the topic enough, and learn about product specifications and features, you will be able to make a wise purchase. Make sure you buy from the right supplier, to get the best product for your money.