Social media has risen from humble beginnings to one of the world’s most profitable industries. In 2015, Facebook reached 1 billion active mobile users. Instagram had 300 million. An average of 500 million tweets were sent every single day. That’s 182,500,000 in a single year (Brandwatch). It’s safe to say that social media is now one of the largest weapons a business can add to its marketing arsenal. These top social media trends of 2016 paved the way for what’s to come in 2016, so let’s review and see how you can start steering your own business into the future.
As the Internet evolves and the business industry becomes increasingly competitive, one way to stand out is by engaging with your audience on a personal level. Instead of being sold to, viewers prefer to be engaged and identified with. People are responding much more strongly to campaigns, videos, images and real messages than they are to generic, jargon-filled ads.
There’s something online for everybody, and that knowledge, as well as the inspiration drawn from major platforms like Facebook, Instagram and Twitter, has led to the creation of smaller social media platforms oriented around a particular niche. Foodie is a site for culinary enthusiasts to swap recipes. Ravelry is for people who love to knit and crochet. Whatever industry a business is in, chances are there’s a social media platform designated for it. The paid advertising market in niche-based networks are a potential cash cow thanks to the fact they enable businesses to reach out to people who are looking for exactly what they’re offering.
Mark Zuckerberg predicted that Facebook’s News Feed will be comprised of mostly video in five years, but according to an infographic by Social Media Today, his prediction may come true much sooner. They reported that 50 percent of Facebook’s daily active users watched at least one video per day, and that 53 percent of video views came from shares. This points to the growing inclusion of video in the digital marketing industry. If you’re able to come up with good content that has strong shareability, you can double or even triple your traffic.
Facebook and Pintrest began implementing paid advertisements that offer one-click purchases. If a viewer sees something they’re interested in, they’re able to buy it without ever having to leave the app. The speed of this conversion funnel leads to greater revenue and brand recognition, and Forbes magazine believes it to be one of the trends that will dominate social media marketing strategies in 2016.
As our connection to the digital world becomes increasingly more profound, people are looking for ways to protect their identities and information. Apps like Snapchat have found such great success due to the fact that they offer fast and engaging communication in a secure environment. Facebook and Twitter are improving their own privacy settings, but business owners can get in on the trend too by removing invasive forms from their sites and opting for friendlier, sincere interaction that will ultimately provide them with the information they’re looking for.
Social media trends in 201 5were more foundational stepping stones than fads like we’ve seen in the past. People are less worried about the here and now and more focused on the overall enjoyment of their long-term user experience. The challenge posed to businesses is to create a social media experience that provides the immediate level of gratification web users are accustomed to, but to do so in a manner that yields long-term results for both parties. We’ve also continued to see an explosion of social media scraping tools that are helping marketing be more efficient.
As 2016 moves forward, social media marketing is all about the customer rather than profit. Focusing on user satisfaction undoubtedly leads to greater conversion rates, which in turn boost revenue and brand image. Instead of focusing so much on what you’re selling, the best way to succeed in social media in 2016 will be to focus on who you’re selling to.
It is commonly known that the internet has brought some major changes to all industries and has taken the marketing domain to a totally different level. Nowadays, nearly all companies build their marketing campaign based mostly on the internet, because they focus a lot on websites and social networks. There are many advertising companies that offer high quality services and http://www.xi-digital.com is only one very good example. You should know that video advertising has become more and more popular recently, so here are the main benefits of including this in your marketing campaign.
It is generally agreed that videos tend to catch people’s attention a lot faster compared to static images. Videos make people stop from whatever they were doing that moment and take a look at what runs on the screen, which means that there are high chances they become interested in whatever your company promotes. The video combines two of the human’s most important senses, the sight and the hearing, thus making easier for people to follow the information presented.
As it was previously mentioned, people’s interest for the products or services your company promotes the moment they see a video, which also means that it is possible for your sales to increase. Researchers claim that chances for someone to buy a product or service increase by up to 30% if that person sees a video presenting the product or the service first.
The main purpose of videos is to provide high volume of information about specific products or services in shorter amount of time without boring the audience. They can be called the “long story short” advertising tool, since you can use them to present more than 500 words of information in a video that lasts for no more than one minute. This is not only a great advantage for potential customers, since they do not have to waste too much time to learn about your products, but also for your company, since you can attract more customers by presenting information more effectively.
Video ads are perfect for offering people the necessary information they might be interested in when it comes to products and services your company provides, because they comprise elements that appeal to multiple senses. What is more, these videos can double as very good educational content, especially in the case of those how-to guides.
Video advertising is rapidly increasing in popularity and the reason is quite simple – it is both entertaining and informative. The moment people see a video that presents a certain product in a totally different way than what they expected, they are more prone to talk about it to their friends and relatives. This means that the marketing campaign is actually working that more and more people learn about your products.
As you can see, these are the main advantages of including video production in your marketing campaign.Details
It is the era of rush and things are changing quite fast. Nowadays, there is a new form of currency that is becoming more and more popular and for this reason, the number of websites that provide bitcoins increases by the day. If you are interested in getting bitcoins online, you should opt for a trust-worthy and professional provider and one very good example is http://vvcbitcoin.com/. Here is a list of the main reasons why you should consider getting involved in this type of virtual currency.
It is commonly known that when paying a cheque from a specific bank into yours, the latter usually holds that money for a few days in order to make sure the funds are available. The same amount of time is necessary in the case of international wire transfers as well, since they can also make you wait for too long until the transaction is successful. However, this does not count for bitcoin transactions, because they are instantaneous, especially if they are “zero-confirmation” type of transactions. This means that the merchant accepts the transaction before the bitcoin blockchain confirms it.
It is true that credit card transactions are instantaneous as well, but people actually pay for that privilege, since some merchants can charge fees for debit card transfers in order to fulfil them. On the other hand, bitcoin transfer fees are either extremely cheap or free.
This is a very good reason why you should consider resorting to bitcoins. When they first appeared, credit cards were not supposed to be used on the internet and since you introduce secret information such as expiry date, credit card number of the CSV number on various websites on the internet, chances for someone to hack your card are quite high. Bitcoin transactions however, do not require you to provide any such secret information. They operate on two keys, one public, which can be seen by everyone and the other one private, which remains secret. When making a bitcoin transaction, you “sign” it by combining the two keys you have, the public and private ones, which proves that the money came from you. If you do not publish your secret key anywhere online, you can rest assured you are safe.
Some people might not want others to know what they spent money on, in which case bitcoins are the right choice for them, since this type of currency is quite private. It is worth mentioning that bitcoin is actually transparent in the sense that people can see how much a specific bitcoin address possess in transactions, where these transfers actually came from or where were they sent to. Nevertheless, no one actually knows who the possessor of that specific bitcoin address is, compared to traditional bank accounts.
As you can see, these are only a few reasons why you should consider start using bitcoin transactions right away.Details
When creating an on-line business, there are many elements you should take into account. From the concept to the final product and additional services to the supply flow, all are elements of what your business plan should take into account. Specialized consultancy companies provide solutions for all matters might occur, including ecommerce supply chain solutions. Therefore, whether you have a retail type of on-line brand or you are a manufacturer, the matter of the supply chain management should certainly concern you.
On-line retail stores are certainly a successful business. In that case, the supply chain is a short one: you get the products form specialized suppliers, store them in a warehouse, then you trade them to the final consumer. In order to meet customer’s expectations, you should consider subcontracting the trading services to a specialized company. They often provide warehouse and order management services, return services, customer support and next day delivery services. If you are an international retailer, you should provide cross-border trading services at convenient prices, not to mention the order tracking services. In addition, a smart and user-friendly interface will assure you that clients always are aware of the products available, their quantities, colors and sizes. In order for you to provide such information, you should have a good management strategy for your supply chain. Furthermore, if you also have a physical store, a good solution would be the click and collect (C&C) strategy. According to it, customers can easily collect their on-line order from a physical store. Many big brands have such services and they are a success.
If you are a manufacturer, your supply chain is going to be a little more complex. Your raw materials are going to come from a larger number of suppliers and third-party suppliers. The final product is going to be a part of a bigger cycle. From your warehouse is going to be distributed to wholesalers, whom are going to sell them to the end customers. A good idea of business is to sell directly your own products to the final customers, in order to meet their needs of smaller prices and to create a more personal experience for them. By creating an on-line shop, you can create a stronger brand name and image, not to mention increasing the profit. Wholesalers always require smaller prices in order to have the possibility to add late charges. They also require you to deliver the products. Those two aspects are going to increase your expenses and diminish your profit. To save money, create an on-line store and find a good trading company, in order deliver your products to the final customers. Never forget about customer support services as well as order tracking services if you deliver cross-border.
Here are a few guidelines to follow when creating a supply chain management system. If you are not sure you are going to be able to create, develop and implement such a system by yourself, our advice is to hire specialists.
Storage and backup are two important aspects for entrepreneurs. Irrespective of the actual size of the company, storage is needed. To clarify matters a bit, when saying storage, you are not actually referring to a warehouse or other similar facilities. Storage, in the world of business, is a business term referring to documents. It is true that a physical archive is a simple method of depositing all types of documents. However, as it has been already proven, this is one solution that is quickly losing popularity. Technology is quickly gaining ground, as it offers entrepreneurs more advantages. Cloud backup and storage are such solutions that tend to be more and more appreciated by company representatives. To better understand the phenomenon, here are three benefits any company will gain as a result of implementing such solutions, giving up on the physical archive.
As your company grows, so does the number of documents. These have to be deposited somewhere. The more you develop as a business, the more you realize that you need a proper, more spacious office to deposit the paperwork, among other things. By saying yes to a cloud back-up, you won’t need that much space. Instead of searching the market for a larger office, you could be putting your energy into finding a document storage facility.
This must be the number one advantage defining cloud storage. When stocking your business on cloud, you are also securing much of work. When your documents are lying around, in total chaos, it is very simple for your competition to quickly get their hands on your development strategies, for instance. When you decide to use cloud, access to documents will be limited. This way, one those that have been given approval will be able to consult your company’s paperwork.
The idea of having a backup plan is spread and everyone knows that this is actually the key to success. Unfortunately, no matter the quantity of knowledge gained throughout a lifetime, you can never predict the future, especially not in the world of business. This is why you need a back-up plan, especially now when changes in economy are not your only concern. In case of a flood, earthquake or fire, all your company’s information will be safely guarded in cloud. The company’s building may collapse, but its essence, its documents will not vanish into thin air. You will be able to retake your activity whenever you feel prepared.
The online market has been expanding considerably in the last few years, becoming more and more visible. There are so many reasons for which you, the client, should take the time to search the market attentively, whether you are interested in gathering information or buying products. For entrepreneurs, spreading the word about their work online might prove to be more challenging than they thought. However, help can be easily located, if you know where and how to look. Surely you have heard of SEO before. This is one domain that keeps online platforms high in terms of traffic. With an increasing level of popularity, SEO companies do come in a large number. To find that trustworthy SEO agency Leicester based, you could take into account the following suggestions.
The popularity of a brand is usually built from its reputation. As long as this is strong and positive clients will regard you with a greater trust. When you are searching for an online show store, you might be tempted to read a few things about its reputation. Why shouldn’t you do the same when it comes to searching for a SEO company? Try to find details regarding the agency’s reputation. Figure out whether or not the agency in question is indeed trustworthy. Keep in mind that this is one detail that is built in time, through hard work and dedication.
A SEO agency is as professional as its services. This is one detail that needs to be taken under consideration. The more diverse a list of services is, the better it will be for you. In order to stay on top, you have to be creative. This is the number one rule of Google. Take a look through offers and see which company is ready to bring a rich variety of services. At the same time, figure out if these are of a high quality as well. The portfolio can help in this regard. Otherwise, it would be rather difficult to check quality.
Everything about the online market is new and exciting. So, what you need to do is find that company that is passionate about its work, that can offer you the services and perspective you can actually benefit from. Passion is essential in any field, but in the online world especially. Only a passionate staff will always keep track of the changes that appear online. At the same time, try not to disregard experience. In order to accumulate more knowledge, you need a fundament and that comes in time after acquiring experience.Details
Freelancing giant Upwork just released its very first Upwork Skills Index, a quarterly report that will highlight the fastest growing skill sets in the freelancer market. This initial report contains a few surprises, including the placement of AngularJS in the top 20. Freelancers who possess this skill are making themselves available on Upwork and other freelancing platforms where they are finding plenty of available work.
Upwork’s Skills Index ranks various in-demand skills by measuring the billing that runs through its system. Compared quarterly over the last year, the top 10 skill sets on the list have enjoyed year-on-year growth in excess of 125% in the 12 months ending with the second quarter 2016.
As previously mentioned, AngularJS cracked the top 20 of Upwork’s initial index. It came in at number 12, behind more popular skill sets including ASP development, Shopify development, SEO writing, video editing, and WordPress development. Nonetheless, ranking as high as AngularJS does demonstrates the reality that the market will bear a fair number of AngularJS developers offering their services as freelancers.
It is always fascinating to read reports of this nature in light of the ongoing question of whether to work as a freelancer or seek out steady employment. For the AngularJS developer with a proven track record, the decision may not be so easy. There is no shortage of advantages and disadvantages for both choices.
The freelancer’s biggest advantage is that he alone controls his own destiny. He takes the projects he is interested in, he sets his own schedule, and he works out his own compensation with each client. The downside is that there is never any guarantee that work will always be available. The freelancer sometimes has to spend as much time finding work as he does actually doing the work. There are tax and accounting concerns as well.
An AngularJS developer who chooses traditional employment has an advantage in that he does not have to worry about getting up and going to work every day. Whether that individual works for an outsourcing firm or as part of an in-house development team, the office is there and open for business even while he stands in line for his morning cup of coffee. The disadvantage of working as an employee is one of having little or no control over one’s future. The employee is at the mercy of whoever he works for.
The fact that AngularJS development is so high on the list of fastest-growing skills suggests that the current market for developers is quite strong. And why wouldn’t it be? AngularJS is a Google product that will continue to be in high demand as long as Google wants it to be. It would be foolish for any software development firm to ignore the framework for future development given the fact that Google will never settle for allowing AngularJS to fade away into the coding sunset.
In the end, the AngularJS developer capable of getting the job done has a lot of options. Developers have the upper hand for both employment and freelancing opportunities because their skills are so desperately needed. Now is a good time to be an AngularJS developer, that’s for sure.
The security of your family is probably everything that matters to you and feeling safe in your own home is the most important aspect to consider, whether you live in a big or small house, in the suburbs or in the heart of the city. Since the number of houses being robbed by thieves has significantly increased in the past years, many people have thought about looking for professional companies and install a home alarm system. Here is a detailed list of the main reasons why this is a great investment you should definitely consider.
As it was previously said, making sure both your family and your home are safe and secure should be your no. 1 priority, especially if you have been the victim of house robbery in the past. There are numerous researches that show that homes without alarm systems are more prone to be targeted by burglars. In the event that the burglar enters a house that has security system, the alarm immediately alerts local authorities.
When it comes to home security systems, the first thing that comes into people’s minds is related to intrusion scenarios, but it is important to know that this is not the only purpose of these systems, since they provide other protection barriers for homeowners. Some security systems can warn the owners upon the existence of smoke and sources of heat and can contact the authorities. A heat detector alone will not contact the authorities in the event of a building on fire, which is why it is recommended to opt for a security system that also comes with heat detector.
Besides the security of your family, you also want to know that all your valuables stay inside the house. Once you install a home alarm system, you no longer have to worry that someone will try to break into your house. The latest researches present that each homeowner has lost nearly $2000 in both money and valuables when they had their houses broken into. Besides the fact that people who opt for home security systems feel safer, these systems are extremely helpful in catching the burglars much easier using the cameras installed.
You have to agree that when you are requested to go on business trip or when you are on holiday for several weeks for instance, you feel quite tensed thinking that something bad might happen back home and someone might try to break into your house. A security system helps you get rid of this stress, since you know that a professional and qualified person is monitoring your home while you are away. This does not mean that they will have to come and live in your house for the entire period, but rather pay attention on the cameras, monitor the activity happening in the surroundings and dispatch emergency personnel in case the situation requires to do so.Details
Even if you buy a new or used car, you will need at a certain point to change its suspension kit, or other parts, because they affect the good functionality of the car. You might not know exactly when it comes the time to replace some of your car parts, but you should collaborate with a car service, to check the state of your car. Some of the car services provide you the car par parts, but if you have to buy suspension kits, it is advisable to purchase them from a reliable provider. There are plenty of online stores, and providers on the market, but not all of them offer quality car parts, so you have to be sure that your will not pay for a suspension kit that would not worth the money.
This is the first step in the search of a suspension kit, because even if the provider is a trustworthy one, you are the one who gives them the information, according to which they would offer you the car part. You would have to know the year when your car was manufactured, and its model, because car parts might differ according to these aspects. Every model of vehicle requires a special version of suspension kit, so you should look for information in the user manual of your car.
You can ask your friends and relatives if they have changed car parts in the last period, and if they could offer you, some names of reliable providers. Also, according to the region where you are living, there might be a few online stores, specialised in providing car parts, and you can opt to buy online. The benefit of buying car parts online, is that you can order exactly the suspension kit you need, and if you are lucky, you might find it at lower price than on the market.
You do not have to be a specialist when you buy a new suspension kit, but you should get accustomed with some terms, because you have to understand what the provider tells you. Also, by knowing these details, you will avoid making mistakes, because you might confuse some parts for the others. It is important to know the basic information about the suspension kit of your car. When you do some research you should write down the things you consider important, and you are uncertain of, and talk with the mechanic to see what recommendations they have for you.
After you have decide upon some names from the industry, you should verify them to see what former clients have to say about the services and products they have to offer. Also, check if they have more suspension kits on stock and if they offer you the opportunity to return the suspension kit.Details
If you are on the verge of starting a new business, the first move you should make is hiring a web design company. In today’s mobile world, maintaining an interactive online presence is of the highest importance, so if you still yet do not have an Internet site, it is time to build one. The Internet is by far the leading resource for people who are trying to find information, so you do not want to risk not coming up in the search results. To have a professionally created online platform, you should hire a company specialised in web design Glasgow. By hiring a professional agency, you make sure that you have a site that is going to work from the very beginning. If you are still not convinced of the importance of hiring a web design company, maybe the following reasons will help you understand.
When you hire a professional web design company, you can rest assured that the site will be built according to the needs of your company. In addition to the fact that professional agencies work constantly with innovative technology, they work towards your goals. Whether you intend to launch an informational site or want to generate as many online sales as possible, the web developer will tailor the site to your specific needs. Not only will your site look great, but it will be mobile-friendly as well. Of course, in time it will be necessary to incorporate new apps or even to increase performance, but this task will be up to the site builder who will monitor the progress of the project.
Probably one of the most important reasons why you should hire a web design company is to save time. Instead of trying to do all the work yourself and end up frustrated, you should let someone with experience do the web building. Learning how to make an effective site takes a considerable amount of time, time which you could be spending on activities relevant to the management of your business. Why waste precious time trying to come up with a logo design when you can tend to the needs of the company or the employees? You will save time and, equally important, money. Just think about how expensive it is to print page after page and not getting the result you want.
Getting ahead of the competition is too easy at all. You have to build a professional looking site and this mission can only be achieved with the help of different resources. A web design agency usually staffs experts in the fields of digital marketing, content creation, SEO and social media. All of these resources are used to draw visitors to your web page. Having such a strong team by your side is essential in the development phase. A poorly constructed site will do you more harm than good. Should any issues occur, they will be dealt with ahead of time. Basically, you will have continuity from beginning to end.Details