There are numerous marketing techniques and strategies that can help you promote your business, this is true, but one tool that has proven to be quite efficient during the past years is article marketing. It simply implies writing articles on various subjects and publishing them on certain article directories available on the internet, but recently this technique has reached a different level due to the TOCU technology that many people start to use. Here are the greatest advantages of using article advertising in your marketing campaign.
One of the many benefits that come with this type of advertising is that the articles you write and publish online have a huge impact on readers, which can be either existing or potential customers of your company in the sense that the articles offer them valuable information regarding the services or products your company provides. They can help people solve various problems, learn more about certain products or even find answers to certain questions they have.
Another great advantage of article marketing is that it helps people gain more confidence in your company. It is a good way to establish yourself as an expert in the domain, which makes people trust your services and products and choose you instead of other competitors in the industry. Keep in mind that the more information and knowledge you offer, the more credibility you gain.
Experts in the marketing domain claim that it takes somewhere between 3 and 7 exposures in order to obtain brand recognition. This means that people have to see various things that are related to your business in order for you to be part of their conscious and to remember your company and a few examples of exposures are articles, the logo of the company, online ads and so on. Think about how many commercials of big companies from various industries you see on your way to work for instance. Article marketing should not be overlooked, but should be considered a priority in any marketing campaign instead.
It is worth mentioning that each article you write and publish will contain a bio box or certain keywords that redirect the visitor to the website of your company, which is definitely good news, since the traffic on your site increases and chances for potential customers to want to resort to your products or services increase as well. In order to obtain the best results in this case though, it is a good idea to discuss with a SEO specialist and to request their help.
Contrary to what most people believe, article marketing is among those advertising techniques that do not need any money to be invested. There are numerous article directories where you can publish your articles for free, so do some research and look for the best directories.
Overall, these are some of the greatest benefits that come with article marketing you should definitely take into account.Details
When you want to open a business, you should pay attention to every detail. There are so many things that you should know before deciding to have your own business. It is a great step that you do and this is the reason why it is better to be informed. A simple detail like printing your own business card can make the difference. People will remember you easily and they can find your basic information very quickly without being necessary to give other calls. If you don’t know how to make a perfect business card, look for printing centres that are specialised with this. You can also type “print three Toronto” and check the results.
Many people can think that a business card doesn’t help you too much. In fact, it is the first thing that recommends you when you meet someone new that can be your possible future client or partner. It is so little and it is easy to have it with you every time you go in a business travel for example. People can instantly know some details about you and most important thing is that they will remember what you are doing. From time to time they can find your card by mistake and refresh their memory. Your name will come into their mind instantly if they kept it at least a while.
It is very well when people decide to make a business card, but it is even better when they know how to do it. Fortunately, you can find some companies that have experience in creating these things that spread information about you in the business world. You won’t believe how important it is to choose a proper design for it. These companies can help you to choose what represents you better. The font and the size can influence a lot the way in which people think about you when they read it. It is easy to understand that you have to choose a motto and a picture with you or your company. These things are significant when someone decides to call you. Have you ever thought that the only reason why someone picked you is because they had your business card? It is very possible that this is how it happened.
Usually, people who meet you for the first time make their first impression only by looking at your business card. You can’t know if that person will be your future partner and this is why it is very important to create him the right impression. You have to make him see you as a very serious and professional person. You have to make a memorable first impression otherwise it is very possible that he will throw it away. After you decided to make it, you will have to make sure that after every conversation with someone new, you give him your personal business card. People will certainly remember you if you did that.Details
Many people are on the opinion that all DJs do behind their desk is let the playlist they have created run alone and pretend they move some buttons on that “useless” board they have, but they could not have been any more wrong. Being a DJ implies a lot of hard work, passion and investment of time and money, which is why some DJs have become widely renowned across the globe. The internet, especially websites such as http://themusiccompany.ca/ is the right place to look for a specialist in this domain if you want to hire them for one of your events, but do you know what exactly makes the difference between a good and a great DJ?
This is probably no. 1 aspect that clearly differentiates those DJs who perform for the money and those who perform out of pure passion. Being passionate about what you do makes other people understand that you are a professional and are willing to provide high quality services, not to mention that this also helps you increase the level of self-confidence. What is more, if you truly love DJing, you are always looking for new methods to improve your performances by constantly adding new songs to your playlist and have the best mix on the market.
If you are a wedding DJ, being customer-oriented is a highly important skill to have, because believe it or not, this can actually be an essential point on your “business card”. People will always recommend you if they see you pay attention to their requirements and adjust your style to their needs and desires, which means that there are high chances the number of customers increases rapidly. Show respect to your customers and have a discussion with them before you begin your performance in order to see whether or not they have certain preferences, recommendations or restrictions related to certain songs.
Probably one of the most important skills any DJ should have is to understand the crowd they are performing for and to know exactly when it is time to switch to a more vivid song and when it is time to play a softer song. If you want to succeed in this industry and to make people like you, you have to focus on constantly developing your DJing skills and improving your performances. Make sure you always bring that element of surprise to impress your public, regardless the place where you perform, be it at a wedding, at a corporate event or at a concert, because this will make the crowd remember you easier.
As it can be seen, these are some of the aspects that clearly make the difference between a good and a great DJ. People who are interested in hiring one for their event should start with some online research, because this is the best place to look for. It is recommended to do some background research on the DJ before choosing him or her in order to ensure it is a professional and experienced one.
Yes, October brings with it plans of Halloween parties and raking the leaves. Fans of the autumn season look forward to cooler temperatures, bright colors, and the opportunity to break out those warm sweaters. But October also means getting ready for health insurance open enrollment. For most people, open enrollment starts November 1.
This is an especially stressful time of year for small business owners and payroll departments who now have to worry about Affordable Care Act (ACA) compliance. As the open enrollment period approaches, small businesses have to make sure that the healthcare coverage they are offering employees meets federal standards. If not, there could be fines to pay next year.
Some small businesses will take the previously unprecedented step of canceling employee health insurance, paying the associated fines, and directing their workers to purchase insurance on a state or federal exchange. Companies choosing to go this route will do so because paying federal fines is cheaper than absorbing rate increases.
Workers shopping for insurance on a state or federal exchange will be able to start doing so on November 1. Open enrollment for the exchanges runs through the end of January. Having said that, most states require enrollment be completed by December 15 in order to have coverage at the first of the year. Failing to enroll by that date would likely mean insurance coverage that would not be active until March 1.
As for health insurance premiums, workers participating in the exchanges should continue getting sizable subsidies to maintain affordability. But as some of the largest insurance companies start pulling out of the exchanges, rates are expected to go up. How high they go is anyone’s guess.
Complying with the ACA is now part of running a small business. So with open enrollment fast approaching, now might be time for small businesses still doing their own payroll to consider outsourcing the work. Both full-service and online payroll providers can be invaluable resources for ensuring that small business remains compliant with the ACA.
For the record, ACA compliance requires an incredible amount of detailed record-keeping. Small businesses have to prove that every qualifying employee has been provided health insurance coverage under a qualifying plan. They must document what they pay for health insurance, how much their employees pay, and from whom they purchase benefits.
Earlier this year (2016), the IRS announced that it would not aggressively seek to enforce ACA compliance for the 2015/2016 tax year as long as companies found out of compliance made an honest effort to correct things. It would be foolish to expect the same kind of treatment for 2016/2017. It’s in the best interests of small businesses to assume the IRS will go back to business as usual at the end of this tax year.
As open enrollment quickly approaches, it is clear that healthcare benefits are a source of many challenges for small businesses. But rather than get upset about something that cannot be changed, the small business owner should make every effort to make the best of things. Mandatory health insurance is here to stay unless there are systemic changes in Washington.
Be that as it may, business owners need to constantly remind themselves that ACA compliance is not voluntary. Any small business having trouble keeping up with the law should seriously consider outsourcing both their payroll and health insurance administration to a qualified payroll service provider. ACA compliance is far too important to leave to chance.Details
It might happen sometimes that your Toughbook to need to be replaced with another brand new one. However, it is commonly known that prices for these Toughbooks can get quite high and some people simply cannot afford buying a new one, in which case the best solution is to do some detailed online research and to look for stores that provide used Toughbooks, because this way you can save a great deal of money. Keep in mind that there are some important aspects to pay attention to when buying refurbished toughbooks, so here is a list of mistakes to avoid in such situations.
One of the most common mistakes people usually make when it comes to buying used laptops or toughbooks is that they tend to resort to the first provider they find or to the one that offers products at the lowest price on the market. It is highly important to do detailed research before choosing a specific provider, especially if you are about to buy a refurbished device, because you have to ensure that device is still working properly and that there is no reason why that provider offers such a low price.
Another common mistake many people are prone to make when buying a used Toughbook is that they do not check its bios to see whether it has a password or not. It is not recommended to buy one that has a password set, because you might find out that some programs might not work properly, and sending the Toughbook to the manufacturer to have the password removed will cost you a fortune.
Most beginner buyers believe that the refurbished Toughbook they are about to buy needs a bunch of upgrades in order to make it work faster and more efficiently, which is why most of them waste a great deal of money on various items such as rubber keyboards. Truth is you should think twice before buying any upgrades and you should consider the location where you are going to use the Toughbook. In case you want to use it on a boat for instance, a rubber keyboard might be the perfect upgrade, since this item is resistant to liquid ingress and can actually protect your device, but in case you are going to use the Toughbook inside a vehicle for instance, that upgrade is totally useless.
As it was previously mentioned, many people tend to go to the first Toughbook provider they found on the internet because they want to buy the device as fast as possible and to continue their work without any more interruptions. However, it is better if you do some detailed research before selecting a specific provider if you really want to benefit from the best results. Make sure the provider is a professional and trust-worthy one and it has vast experience in the domain.Details
For those who are not quite familiar with the term, hypnosis is a modified condition of consciousness during which the activities the brain performs are lowered, which provides the individual a state of relaxation. Experts claim that the moment one is subjected to hypnosis, that person becomes more open to different suggestions, which is why this is mostly used in order to maximize the effect. Marshall Sylver is only one of the most popular hypnotists in the world and if you are interested in learning how hypnosis can actually help you, read the rest of the article below.
Believe it or not, one of the most powerful and beneficial ways in which people who resort to the services of a hypnotist can take advantage of is to help them quit different addictions, such as alcohol, smoking, gambling and so on. There are certain hypnosis programs that are specifically created for such addiction cases and that people who resort to these programs need to follow the hypnotist’s instructions accordingly in order to benefit from the best results.
Another great benefit of hypnosis that not so many people know about is the fact that it is one of the best solutions for people who suffer from panic, anxiety or other phobia-related problems that are usually caused by thoughts that cannot be controlled. Through such sessions, one’s mental state is improved. There are researches that show that it is a lot easier for a person to overcome certain phobias he or she has when the mind is more relaxed.
It is generally agreed that good sleep is one of the best remedies for giving the body a refresh and finding rejuvenation, but what is to be done when not even this method works anymore? One great solution to this matter is to undergo hypnosis sessions, since there are many people that claim they have managed to cope up with stress after being subjected to this type of therapy. These sessions help you deal with mental stress by lowering its activities.
It is worth mentioning that hypnosis can help you get rid of phobias and stress, but it can also help you have better performance not only at your job, but also in your everyday life. It is commonly known that the body and the mind are interconnected and many scientists say the body can perform certain actions as long as the mind believes that they are possible. There are certain types of hypnosis sessions that help people set their goals and make them believe they are entirely capable to achieve those goals.
Many people who undergo weight loss programs eventually renounce after a short period since they are not organized enough and they are not used to being disciplined and no matter how harsh or mild the weight loss program is, they are not successful. Hypnosis can actually offer those persons the needed help through helping them find the best management strategy and be more disciplined.Details
Social media has risen from humble beginnings to one of the world’s most profitable industries. In 2015, Facebook reached 1 billion active mobile users. Instagram had 300 million. An average of 500 million tweets were sent every single day. That’s 182,500,000 in a single year (Brandwatch). It’s safe to say that social media is now one of the largest weapons a business can add to its marketing arsenal. These top social media trends of 2016 paved the way for what’s to come in 2016, so let’s review and see how you can start steering your own business into the future.
As the Internet evolves and the business industry becomes increasingly competitive, one way to stand out is by engaging with your audience on a personal level. Instead of being sold to, viewers prefer to be engaged and identified with. People are responding much more strongly to campaigns, videos, images and real messages than they are to generic, jargon-filled ads.
There’s something online for everybody, and that knowledge, as well as the inspiration drawn from major platforms like Facebook, Instagram and Twitter, has led to the creation of smaller social media platforms oriented around a particular niche. Foodie is a site for culinary enthusiasts to swap recipes. Ravelry is for people who love to knit and crochet. Whatever industry a business is in, chances are there’s a social media platform designated for it. The paid advertising market in niche-based networks are a potential cash cow thanks to the fact they enable businesses to reach out to people who are looking for exactly what they’re offering.
Mark Zuckerberg predicted that Facebook’s News Feed will be comprised of mostly video in five years, but according to an infographic by Social Media Today, his prediction may come true much sooner. They reported that 50 percent of Facebook’s daily active users watched at least one video per day, and that 53 percent of video views came from shares. This points to the growing inclusion of video in the digital marketing industry. If you’re able to come up with good content that has strong shareability, you can double or even triple your traffic.
Facebook and Pintrest began implementing paid advertisements that offer one-click purchases. If a viewer sees something they’re interested in, they’re able to buy it without ever having to leave the app. The speed of this conversion funnel leads to greater revenue and brand recognition, and Forbes magazine believes it to be one of the trends that will dominate social media marketing strategies in 2016.
As our connection to the digital world becomes increasingly more profound, people are looking for ways to protect their identities and information. Apps like Snapchat have found such great success due to the fact that they offer fast and engaging communication in a secure environment. Facebook and Twitter are improving their own privacy settings, but business owners can get in on the trend too by removing invasive forms from their sites and opting for friendlier, sincere interaction that will ultimately provide them with the information they’re looking for.
Social media trends in 201 5were more foundational stepping stones than fads like we’ve seen in the past. People are less worried about the here and now and more focused on the overall enjoyment of their long-term user experience. The challenge posed to businesses is to create a social media experience that provides the immediate level of gratification web users are accustomed to, but to do so in a manner that yields long-term results for both parties. We’ve also continued to see an explosion of social media scraping tools that are helping marketing be more efficient.
As 2016 moves forward, social media marketing is all about the customer rather than profit. Focusing on user satisfaction undoubtedly leads to greater conversion rates, which in turn boost revenue and brand image. Instead of focusing so much on what you’re selling, the best way to succeed in social media in 2016 will be to focus on who you’re selling to.
It is commonly known that the internet has brought some major changes to all industries and has taken the marketing domain to a totally different level. Nowadays, nearly all companies build their marketing campaign based mostly on the internet, because they focus a lot on websites and social networks. There are many advertising companies that offer high quality services and http://www.xi-digital.com is only one very good example. You should know that video advertising has become more and more popular recently, so here are the main benefits of including this in your marketing campaign.
It is generally agreed that videos tend to catch people’s attention a lot faster compared to static images. Videos make people stop from whatever they were doing that moment and take a look at what runs on the screen, which means that there are high chances they become interested in whatever your company promotes. The video combines two of the human’s most important senses, the sight and the hearing, thus making easier for people to follow the information presented.
As it was previously mentioned, people’s interest for the products or services your company promotes the moment they see a video, which also means that it is possible for your sales to increase. Researchers claim that chances for someone to buy a product or service increase by up to 30% if that person sees a video presenting the product or the service first.
The main purpose of videos is to provide high volume of information about specific products or services in shorter amount of time without boring the audience. They can be called the “long story short” advertising tool, since you can use them to present more than 500 words of information in a video that lasts for no more than one minute. This is not only a great advantage for potential customers, since they do not have to waste too much time to learn about your products, but also for your company, since you can attract more customers by presenting information more effectively.
Video ads are perfect for offering people the necessary information they might be interested in when it comes to products and services your company provides, because they comprise elements that appeal to multiple senses. What is more, these videos can double as very good educational content, especially in the case of those how-to guides.
Video advertising is rapidly increasing in popularity and the reason is quite simple – it is both entertaining and informative. The moment people see a video that presents a certain product in a totally different way than what they expected, they are more prone to talk about it to their friends and relatives. This means that the marketing campaign is actually working that more and more people learn about your products.
As you can see, these are the main advantages of including video production in your marketing campaign.Details
It is the era of rush and things are changing quite fast. Nowadays, there is a new form of currency that is becoming more and more popular and for this reason, the number of websites that provide bitcoins increases by the day. If you are interested in getting bitcoins online, you should opt for a trust-worthy and professional provider and one very good example is http://vvcbitcoin.com/. Here is a list of the main reasons why you should consider getting involved in this type of virtual currency.
It is commonly known that when paying a cheque from a specific bank into yours, the latter usually holds that money for a few days in order to make sure the funds are available. The same amount of time is necessary in the case of international wire transfers as well, since they can also make you wait for too long until the transaction is successful. However, this does not count for bitcoin transactions, because they are instantaneous, especially if they are “zero-confirmation” type of transactions. This means that the merchant accepts the transaction before the bitcoin blockchain confirms it.
It is true that credit card transactions are instantaneous as well, but people actually pay for that privilege, since some merchants can charge fees for debit card transfers in order to fulfil them. On the other hand, bitcoin transfer fees are either extremely cheap or free.
This is a very good reason why you should consider resorting to bitcoins. When they first appeared, credit cards were not supposed to be used on the internet and since you introduce secret information such as expiry date, credit card number of the CSV number on various websites on the internet, chances for someone to hack your card are quite high. Bitcoin transactions however, do not require you to provide any such secret information. They operate on two keys, one public, which can be seen by everyone and the other one private, which remains secret. When making a bitcoin transaction, you “sign” it by combining the two keys you have, the public and private ones, which proves that the money came from you. If you do not publish your secret key anywhere online, you can rest assured you are safe.
Some people might not want others to know what they spent money on, in which case bitcoins are the right choice for them, since this type of currency is quite private. It is worth mentioning that bitcoin is actually transparent in the sense that people can see how much a specific bitcoin address possess in transactions, where these transfers actually came from or where were they sent to. Nevertheless, no one actually knows who the possessor of that specific bitcoin address is, compared to traditional bank accounts.
As you can see, these are only a few reasons why you should consider start using bitcoin transactions right away.Details
When creating an on-line business, there are many elements you should take into account. From the concept to the final product and additional services to the supply flow, all are elements of what your business plan should take into account. Specialized consultancy companies provide solutions for all matters might occur, including ecommerce supply chain solutions. Therefore, whether you have a retail type of on-line brand or you are a manufacturer, the matter of the supply chain management should certainly concern you.
On-line retail stores are certainly a successful business. In that case, the supply chain is a short one: you get the products form specialized suppliers, store them in a warehouse, then you trade them to the final consumer. In order to meet customer’s expectations, you should consider subcontracting the trading services to a specialized company. They often provide warehouse and order management services, return services, customer support and next day delivery services. If you are an international retailer, you should provide cross-border trading services at convenient prices, not to mention the order tracking services. In addition, a smart and user-friendly interface will assure you that clients always are aware of the products available, their quantities, colors and sizes. In order for you to provide such information, you should have a good management strategy for your supply chain. Furthermore, if you also have a physical store, a good solution would be the click and collect (C&C) strategy. According to it, customers can easily collect their on-line order from a physical store. Many big brands have such services and they are a success.
If you are a manufacturer, your supply chain is going to be a little more complex. Your raw materials are going to come from a larger number of suppliers and third-party suppliers. The final product is going to be a part of a bigger cycle. From your warehouse is going to be distributed to wholesalers, whom are going to sell them to the end customers. A good idea of business is to sell directly your own products to the final customers, in order to meet their needs of smaller prices and to create a more personal experience for them. By creating an on-line shop, you can create a stronger brand name and image, not to mention increasing the profit. Wholesalers always require smaller prices in order to have the possibility to add late charges. They also require you to deliver the products. Those two aspects are going to increase your expenses and diminish your profit. To save money, create an on-line store and find a good trading company, in order deliver your products to the final customers. Never forget about customer support services as well as order tracking services if you deliver cross-border.
Here are a few guidelines to follow when creating a supply chain management system. If you are not sure you are going to be able to create, develop and implement such a system by yourself, our advice is to hire specialists.