Shedding light on responsive web design terms

The term “responsive web design” has found its way into the modern developer’s dictionary and, more than that, people who want to launch their websites are also interested in how website development companies can cater for the needs of mobile clients. However, the fact that responsive designs trigger a great deal of interest in no way guarantees the proper understanding of this term. The concept has been around for quite some time now (media queries existed long before web browsers started to accept them), but the concept as a whole is still relatively new, which means that some terms are still wrongly understood. To make sure you know what companies promise and get a firmer grip of the concept, here are some brief explanations for common responsive web design terms.

First thing is first. Responsive design refers to a type of website development where all the elements of a web page are programmed to adapt automatically to the viewer’s device, no matter if that device is a smartphone, tablet, laptop or desktop computer in any resolution. This allows them to have a comfortable and friendly experience while browsing the website, regardless of the gadget used to access it. Modern responsive designs consist of three elements: media queries, fluid grid and flexible images. Every element of the page adapts to the user’s resolution, which is opposed to fixed width design, where all elements were designed to the same scale.

But doesn’t fluid design do the exact same thing? No, it does not. Although fluid design and responsive design have some things in common, there are huge differences between the two and they should not be confused. In fluid design, developers use CSS to display a certain percentage of a page element. For example, the grid or the header can be 15%, 25% or 50% of the total display space, but this doesn’t mean that the element adapts to different devices. In responsive designs, CSS3 is used – this is a programming language that uses media queries to detect what resolution and browser are being used.

The advent of responsive development has led to the advent of another concept, the one of content first. Before mobile website were an option, website designs often had a decorative, rather than a functional value. Today, things should be the opposite. Websites need to deliver high quality and relevant content, in order to prevent a high bounce rate and attract clients. By “content” we don’t refer just to the choice of langue, but also to the branding strategy as a whole (images, colour scheme, font choice and so on).

No matter what type of online business you have, it is essential to work with a digital agency in Colchester that fully understands your requirements and is able to deliver professional results. There are many options to choose from and to get in touch with experienced web developers you can visit websites such as VoodooCreative.co.uk.