Tested marketing strategies that work for all businesses

 

Small or large, it’s highly important to find a feasible marketing strategy for your business. While large enterprises have more opportunities in terms of investments for business purposes, small enterprises oftentimes lack the necessary means to put their business in a great light. However, there are several approaches, tested ones, which seem to work wonders for all types of businesses, in all industries. And while it is fair to say that there is no magic marketing formula that can be applied to all equally, printed earthenware mugs seem to fit quite well in the universal marketing solution category. However, let’s see which are some of the consecrated marketing strategies, all types of businesses can apply with success.

1. Printed promotional materials work wonders

It might be quite an easy solution, but printing various items with your brand’s name and then distributing them in your network, might, in fact, work wonders.  You can strategically place your logo on a variety of products, such as mugs, thermal cups, bags, pens and organisers. Make sure to place your logo on practical products. Maybe the most practical ones are printed cups, in all of their shapes or forms: China porcelain small and delicate cups, regular cups, thermal cups, different types of glassware, and so on. Some companies choose to print their logo even on sports bottles. However, make sure to order these types of products from reliable companies. You want to make sure that the quality of these products is at least a decent one. Nobody wants to get a customised mug from their favourite company and later realise that the logo wears off, or it breaks at the smallest accident. Make sure to do some research before ordering such products, for a proper impact in your customers and collaborators.

2. Social media marketing is free and efficient

If the era in which we live offers us plenty of resources for creating a great marketing campaign, then you must take full advantage, and use them. Although social media is irritating for many, people equally appreciate qualitative and informative content. Create official pages for your enterprise on diverse social media platforms. It might be ideal to create a designated department to handle the social media aspects, as new updates, news and relevant information must be updated periodically. Create video content as well, since it seems to grow in popularity more and more. For instance, create a video tutorial in which you teach your viewers how to use your products in various circumstances or for various purposes.

3. Listen to your customers

Or in other words, survey, listen and react. People appreciate when diverse companies are trying to improve their services. Because of this reason, it might be ideal to invest in a survey and show your customers that improving their experience weighs more than they would expect. This is a great marketing model that businesses in various fields found to be quite effective.