It is commonly known that the internet has brought some major changes to all industries and has taken the marketing domain to a totally different level. Nowadays, nearly all companies build their marketing campaign based mostly on the internet, because they focus a lot on websites and social networks. There are many advertising companies that offer high quality services and http://www.xi-digital.com is only one very good example. You should know that video advertising has become more and more popular recently, so here are the main benefits of including this in your marketing campaign.
It is generally agreed that videos tend to catch people’s attention a lot faster compared to static images. Videos make people stop from whatever they were doing that moment and take a look at what runs on the screen, which means that there are high chances they become interested in whatever your company promotes. The video combines two of the human’s most important senses, the sight and the hearing, thus making easier for people to follow the information presented.
As it was previously mentioned, people’s interest for the products or services your company promotes the moment they see a video, which also means that it is possible for your sales to increase. Researchers claim that chances for someone to buy a product or service increase by up to 30% if that person sees a video presenting the product or the service first.
The main purpose of videos is to provide high volume of information about specific products or services in shorter amount of time without boring the audience. They can be called the “long story short” advertising tool, since you can use them to present more than 500 words of information in a video that lasts for no more than one minute. This is not only a great advantage for potential customers, since they do not have to waste too much time to learn about your products, but also for your company, since you can attract more customers by presenting information more effectively.
Video ads are perfect for offering people the necessary information they might be interested in when it comes to products and services your company provides, because they comprise elements that appeal to multiple senses. What is more, these videos can double as very good educational content, especially in the case of those how-to guides.
Video advertising is rapidly increasing in popularity and the reason is quite simple – it is both entertaining and informative. The moment people see a video that presents a certain product in a totally different way than what they expected, they are more prone to talk about it to their friends and relatives. This means that the marketing campaign is actually working that more and more people learn about your products.
As you can see, these are the main advantages of including video production in your marketing campaign.