Search engines are aimed at one of the most important benefits of the internet: providing answers to queries. They usually rely on websites to provide information. In order for the information to be accurate and relevant to the users, the search engines use semantic search in order to scan the websites and lead the users to the most relevant answers. The accuracy of the search is improved by certain tools which are trying to understand the intent of the search as well as the contextual meaning.
In order to be visible on a search engine you need to meet two conditions: the content of your website must adhere to microdata and you must use www.schema.org. Using microdata means that you are adding content in a way which is relevant to both humans and machines. When content is addressed solely to humans, without taking into account how the internet technology views that information, you are running the risk of having little to no visibility on the search engines.
Semantic optimization is a tool which webmasters can use in order to markup their pages so that they are recognized by search engines. The most well known search engines in the world, including Google, have all agreed to use a universal tool in order to optimize their queries answers. If you want to semantically optimize your website, you need to use www.schema.org. This website provides a vocabulary shared by the major search engines. By using this vocabulary, a webmaster can optimize a website according to the chosen domain in order for search engines to direct relevant users to his/her website. This vocabulary works in a simple manner. It is attached to HTML tags using microdata format in order to tell a search engine about an item found in your content.
The great thing about schema.org is that it is working for both search engines and webmasters. Search engines use it in order to make their queries more accurate and the webmasters use it in order to be visible on the right market. On this website you can find markup schemes which work for various fields of interest such as finance, retail, architecture, history and so on. If you are a local business, you absolutely must mark your contact information in order to use the search engines as your content distributors.