Your business’ website is more than just an HTML code

It does not matter what the specific of your business is, it is crucial to have a web presence. When a client is interested in buying products or services, they turn to Google, because they know that they will find suggestions. The results are filtered according to their location. Some people simply want to find the operation hours of a certain company, but there are also persons who are not decided what provider to choose, and in this case it is important your name to be in the first results. Having a website offers you the opportunity to attract new clients and expand your business, without investing a large sum of money. The majority of people have the misconception that designing a website is writing an HTML code. But it is much more than this. There are aspects only you as the manager of the business can decide, so it is important to pay attention to the process.

What is the purpose of the website?

There are different types of websites online, and every one of them has a certain purpose, so you will have to decide what the purpose of your web page is, before starting to create it. Do you want to sell products online? Do you want to offer information about your business? No matter if it is an e-commerce website or an informative platform, you should have a page where you offer people details about your business.

Integrate the logo into the website

Before building the website, you should decide upon the logo. The experts from recommend using a logo that represents the value of your business. It has to help people connect your services and products to your business. The position of the logo is important, because people have to quickly notice and recognise it when they access your webpage. Place it in the upper right or left part of the web page.

Decide what pages you want to include

Different information should be published on different pages. Start with the Homepage, it should include some basic information about your company. Tell users why you are unique on the market. You should also have an About Us page, where to publish information about the company. This page can be used to introduce your team to your clients. The specialists from state that you should also include a Contact Us page, because customers have to know how they can reach you if they want to get in touch with you.

  • Call-to-action buttons are an essential element to a business’ webpage. If you want to sell products online, then you should have a Buy Now button.
  • Links to social media pages. The persons, who want to stay in touch with your company, prefer to follow you on social media, rather than visiting your website. Therefore, you should have buttons that direct them to your social media profiles.
  • Discounts and newsletter. People love discounts, so you may want to share your discounts on the homepage, because this is the first page people check. You can ask them to register for receiving the newsletter if they want to find out first when new discounts are coming.